Chris Maddern

Chris Maddern
Co-Founder and Chief Innovation Officer @ Button
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Button Launches PostTap SMS powered by Twilio (wire)

Today, Button, the mobile commerce platform trusted by the smartest enterprise marketers, announced a new product powered by Twilio, a leading customer engagement platform, that offers SMS Marketing Capabilities leveraging Button's mobile commerce DNA, Personalization Capabilities, and Deep Linking to help accelerate Enterprise Brands' Adoption of SMS as a Marketing Channel.
Chris Maddern

Chris Maddern

Co-Founder and Chief Innovation Officer @ Button
51823290992

Using Button’s ML decisioning to drive 30%+ increases in conversion from paid marketing

Using PostTap’s ML decisioning to drive 30%+ increases in conversion from paid marketing
Chris Maddern

Chris Maddern

Co-Founder and Chief Innovation Officer @ Button
31329233033

iOS 14, privacy, and good revenue

Privacy-first attribution and personalization is at the core of Button’s platform and we’re excited to see Apple pushing the industry in this direction.
Chris Maddern

Chris Maddern

Co-Founder and Chief Innovation Officer @ Button
21322273399

iOS 10 is a smarter, more connected iOS

The overarching theme of WWDC this year was increasing the ways and places that developers can reach users across the iOS operating system.
Chris Maddern

Chris Maddern

Co-Founder and Chief Innovation Officer @ Button
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