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Button Blog

News and insights from the Button team

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    Keith Johnson

    Keith Johnson
    Product Manager @ Button
    74305297847
    PostTap Product Updates - May

    PostTap Product Updates - May

    In the last month, we’ve been working hard on shipping smarter targeting capabilities that increase ROI, allowing you to send more targeted and more effective messages to only the users that you want to engage with. That and more in this month's product updates!
    Keith Johnson

    Keith Johnson

    Product Manager @ Button
    Keith Johnson
    Keith Johnson

    Keith Johnson

    Product Manager @ Button
    Keith Johnson
    Jun 01, 2022
    36008464595
    How PostTap App drove a 37% lift in conversion rate for a leading retailer

    How PostTap App drove a 37% lift in conversion rate for a leading retailer

    Our team embedded the multi-armed bandit algorithm into our machine learning platform, resulting in a 37% click-to-purchase increase for a leading retailer using Button's Reach technology.
    Keith Johnson

    Keith Johnson

    Product Manager @ Button
    Keith Johnson
    Keith Johnson

    Keith Johnson

    Product Manager @ Button
    Keith Johnson
    Oct 26, 2020
    35191966670
    Reach™ captured the PlayStation 5 pre-order moment for affiliate

    Reach™ captured the PlayStation 5 pre-order moment for affiliate

    Find out how Reach offered users the most seamless path to pre-ordering the PlayStation 5, regardless of where their treasure hunt began.
    Keith Johnson

    Keith Johnson

    Product Manager @ Button
    Keith Johnson
    Keith Johnson

    Keith Johnson

    Product Manager @ Button
    Keith Johnson
    Sep 21, 2020
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