Rachel MacDonald

Rachel MacDonald
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Dunkin, Walmart, Boxed, Citi Bike, And More Join the TAP 2018 Lineup

On October 4th, Button is pleased to bring thought leaders from brands including Dunkin, Walmart, Boxed, and many more mobile influencers to the stage for TAP 2018.
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For the Second Year in a Row, Fortune Recognizes Button as One of the Best Workplaces in New York!

The summer is heating up in New York City, which means Fortune has released its annual Best Companies in NYC list.
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Rewarding Your Users with Button: Quidco & hungryhouse

UK cashback site Quidco was eager to find a way to offer its six million members rewards for purchasing relevant deals on mobile. Here's how Button helped.
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For the 2nd Year in a Row, Button Named One of Inc.’s 2018 Top 50 Best Workplaces!

The Button team is thrilled to announce that we have been named (again) on Inc’s Top 50 Best Workplaces in 2018.
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The Power of Partnerships: Driving App Engagement

In 2017, global mobile commerce sales reached an all-time-high of $1.3 trillion and 51% of smartphone purchasers prefer to transact on mobile apps.
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Comscore’s State of the U.S. Online Retail Economy Q1 2018

2017 was yet another successful year for the rise of digital commerce, unsurprisingly with high growth in the mobile sector.
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Mobile & Experiences Are the Talk of Shoptalk 2018

From action-based shopping models to personalization, one thing is clear — retail is not slowing down.
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The future of shopping and mobile marketing strategies

In 2010, mobile commerce spend in the United States hit $1.4 Billion, kickstarting the industry on a fast track to growth.
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Crafting A Successful Mobile Marketing Strategy: Why Tracked Sales Matter

On average, it costs $71 to acquire an iOS app user who makes a purchase — it’s safe to say, acquiring users in general is no easy feat.
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How Button’s Purchase Path Enabled Simple App Attribution for Quidco

With one simple integration, Quidco was able to unlock millions in new mobile commerce revenue.
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Announcing TAP 2018

For the fourth year in a row, Button is proud to present New York City’s premier mobile conference — TAP.
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The Age of Apps: Cyber Monday & Black Friday in 2017

For the second year in a row, smartphone adoption has grown significantly, accounting for 46% of retail website’s traffic on Black Friday alone.
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Mobile Travel Bookings: An Interview with Phocuswright & Button

A look at the unique opportunities and challenges of mobile travel bookings.
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Optimizing Metasearch for Mobile

How can businesses begin to capture their share of mobile travel revenue, and stop leaving millions on the table?
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TAP 2017 Connected Commerce: Today’s Path-to-Purchase on Mobile

Button’s Co-Founder and CEO, Michael Jaconi discusses the state of connected commerce.
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The Best Mobile Commerce Event Yet: Announcing the TAP 2017 Agenda!

At Button, we’ve seen some of the best brands take on mobile with some of the most innovative strategies — and they will join us at TAP to share their stories, strategies, and results
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Casper, Facebook, BuzzFeed, Shopify, and More Join the TAP Speaker Lineup

Announcing the latest additions to the TAP lineup.
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How Jet and Groupon Build Partnerships in Mobile That Drive Real Growth

Over 1,300 leaders from top mobile brands convened in Las Vegas for Grow.co’s Mobile Apps Unlocked.
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Where In The World Is Button, April Edition

Button is hitting the road again for a few events in April — and we want to see you there.
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Powering Mobile Commerce for Leading Shopping App Ibotta

Since partnering with Button, Ibotta has directly driven over $17 million in purchases on mobile devices in the past 3 months, alone.
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Where in the World is Button, February Edition

Button is hitting the road again for a few events during the month of February — and we want to see you there!