Rachel MacDonald

Rachel MacDonald
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Save The Date: TAP 2017

The Button team is ecstatic to announce that TAP is returning for the third year in a row on Thursday, September 28th at New World Stages in New York City.
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Mobile Web: Your Own App Acquisition Channel

Most companies care about channeling initial consumer awareness into loyal, purchasing customers; how can your mobile mix reflect that?
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App Discovery in Context (GrowthStack 2016)

Grow.co hosted GrowthStack in San Francisco last Thursday bringing together mobile influencers to share content and actionable insights to help accelerate mobile growth.
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Second Year in a Row, Button Featured in Crain’s Best Places to Work in NYC

For the second year in a row, Button was recognized for a commitment to omotenashi, or extending anticipatory hospitality wholeheartedly, for our employees.
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Where in the World is Button, December Edition

Button will be out in California and NYC for a few events before 2016 is over — and we would love to meet you!
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Getting Started With Contextual Commerce is Easy

Here at Button, we try to make integrating in our Marketplace as simple as possible.
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Button Named One of the “Ten Software Vendors in Digital Commerce to Watch” by BTIG

After exploring commerce trends and themes, BTIG names 10 software companies that are making a significant impact in the industry.
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Black Friday is Here — Is Your App Ready?

The holidays create unique opportunities for brands to reach consumers annually, and an even better way to learn and reflect on the ever-evolving customer behavior, both digitally and in-store.
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Mobile Travel Bookings: From Added Value to Core Revenue Channel

A look at the the unique opportunities and challenges that mobile travel bookings present.
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Button Selected as a Finalist for Fast Company’s Innovation by Design Awards

With 11 categories of recognition, Button was named a finalist in both the Apps and User Experience categories.
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Button Wins Expedia’s Travel Think Tank

Designed to showcase prototypes of mobile travel concepts, the Travel Think Tank follows Expedia’s recent launch of Expedia Labs.
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Announcing Our Newest TAP Speakers

We announced the return of TAP Conference a few weeks ago, and already this year’s event is shaping up to be one of the biggest mobile conferences to date.
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5 Ways to Win Your Share of M-commerce with Your App

We took a look at some of the best commerce apps that are creating uniquely native experiences for their customers, winning their share of mobile commerce, so you can too.
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TAP is Back!

Clear your calendars for September 29th, because TAP Conference is back.
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Mobile App or Mobile Web? What You Should Know

For some companies an app is necessary to survive in the mobile era, while others might be able to simply optimize their website for mobile to reach their goals. How do you know which one is right for you?
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Understanding Mobile User Acquisition Channels and Metrics [Exclusive Benchmarking Report]

We compiled benchmark data to help understand how various acquisition channels perform on average and what metrics you should use to assess your success.
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What is Mobile Monetization and How Do I Measure it? [Exclusive Benchmarking Data]

we collected industry benchmark data to serve as a starting point for your mobile monetization strategy.
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Inside Mobile Monetization: The Short and Long Term Channels

Managing and growing a sustainable mobile business can be tricky. The primary monetization methods can be convoluted, difficult to navigate, low quality, and ever-changing.
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Why You Should Look Beyond the App Install Wall

Check out our white paper to learn how to start incorporating affiliate into your mobile marketing mix.
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