Rob Berrisford

Rob Berrisford
GM & VP Fintech and Loyalty
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Button’s Personalized Card Linked Offers Product hits $250M run rate within 6 weeks of launch

Button's mobile commerce technology has forged deep long standing relationships with the world’s largest fintech companies and some of the world’s largest retailers, with Personalized Card Linked Offers, the world’s largest fintechs now have a new method to increase engagement and revenue on their mobile apps.
Rob Berrisford

Rob Berrisford

GM & VP Fintech and Loyalty
35282529661

The power of app tracking and installs: A conversation with Awin

Awin's predictions for Q4 2020, why Awin decided to double down on app tracking with Button, and more.
Rob Berrisford

Rob Berrisford

GM & VP Fintech and Loyalty
28707141470

Mobile affiliate: Three ways it’s (still) broken

Here are a few of the big challenges in mobile affiliate, why they matter, and one big reason why the industry should fix them.
Rob Berrisford

Rob Berrisford

GM & VP Fintech and Loyalty
27122401466

How affiliate can prove its value and help brands spend smarter

For brands, the more data they have, the smarter the decisions they can make.
Rob Berrisford

Rob Berrisford

GM & VP Fintech and Loyalty
26102336394

What affiliate marketing can learn from Google and Facebook: More dynamism means more spending

Why don't CMOs value affiliate as much as they should? Because it's not as sophisticated as their other channels.
Rob Berrisford

Rob Berrisford

GM & VP Fintech and Loyalty
21322273479

Tips for US Startups Looking to Open a UK Office

Today, fintech is UK’s top tech sub-sector and continues to innovate in mobile as seen in advancements made in mobile wallets and apps, seamless shopping, and consolidation of m-commerce payments.
Rob Berrisford

Rob Berrisford

GM & VP Fintech and Loyalty
21322273405

Judging Digital Disruptors 2018

The new Digital Disruptors programme is all about supporting and nurturing our next generation of digital pioneers.
Rob Berrisford

Rob Berrisford

GM & VP Fintech and Loyalty
21332167679

How Groupon & Button Won the “Most Innovative” Performance Marketing Award [Case Study]

With apps converting significantly better than mobile web, Groupon knew it needed to find a better way to offer customers a more seamless journey.
Rob Berrisford

Rob Berrisford

GM & VP Fintech and Loyalty