Here at Button, our team of unique and remarkable humans are at the core of our accomplishments. Being at Button, an ongoing blog series, celebrates the happy warriors who are building a better way to do business in mobile and make us a great place to work. In each installment, we’ll shine a spotlight on one of our Buttonians and give you an inside look of who we are.
Elizabeth Emerson, an enterprise sales director on Button’s Brand team, was born and raised in Connecticut and went to school at Bucknell University in Lewisburg, Pennsylvania. Right out of school, she worked for Bloomberg doing business development for their financial compliance tech division and eventually became an outside sales representative. “I loved the relationship building aspect of sales and helping my customers leverage technology to achieve their business goals,” said Elizabeth.
I talked to Elizabeth about her career, how she approaches building brand partnerships, and what it means to be a "10Xer."
What interested you about Button and led you to join the team?
Before joining Button, I was working for another startup in the martech space and had heard great things about the team at Button. When I was introduced to Button’s VP of Brand Sales & Development, Jacquelyn Goldberg, I knew that this was an organization I wanted to be a part of. It was immediately evident that Button was a place where I could really grow my career and learn from driven and smart people. It also helped that Button has a great product that there’s a need for in the market.
As a brand development director, you are building new partnerships with brands and helping them adopt Button’s mobile technologies. How do you approach this? What do you hope every prospective customer would say about you?
My approach to building new partnerships is to learn as much about a brand's business as possible. In order to understand how Button can help, it's important to first know what a prospect's challenges and goals are. From there, it's really about solidifying a relationship formed on trust and respect. I hope that the brands I work with would say they see me as a partner and thought-leader who is trying to help grow their business.
What do you enjoy most about your role?
The people, both internally and externally! I feel incredibly lucky to work with such motivated, bright and passionate people on a daily basis.
What do you like to do for fun outside of Button?
I love traveling and exploring new places! Patagonia is next on my bucket list. When I'm not traveling, I like to go hiking with my parents and 110-pound dog Ziggy back home in Connecticut.
Favorite movie or book of all-time?
Harry Potter! Harry Potter instilled in me a love of reading from a very young age and I've been obsessed ever since. It took me a long time to come to terms with the fact that I'm a Hufflepuff, though.
Who would you want to have dinner with, living or dead?
It would have to be a tie between Ruth Bader Ginsburg and Michelle Obama! Two feminist icons that I have always looked up to and would love to share a meal with.
What excites you about the future of Button?
Button is completely revolutionizing the affiliate industry, which has been extremely static throughout its 30-year history. With Button’s newest product launches, we're introducing dynamism and personalization to one of the most lucrative channels for brand marketing teams. I'm so proud to be part of an organization that is spearheading this much-needed change in this industry.
What does being a “Buttonian” mean to you?
Being a Buttonian means being an entrepreneur. As we're still a growing startup, there's always a ton of work that needs to be done that’s sometimes outside your job description. Our CEO Mike Jaconi likes to say that Buttonians are all "10Xers" - we aren't afraid to get our hands dirty and go above and beyond what is asked.
Button is always looking for extraordinary humans to join our team. Check out Button's careers page to explore our open roles.