Global companies such as Albertsons, Overstock and others now drive app acquisition, capitalize on app conversion rates, and provide a better user experience which yields greater profitability when combining their CJ and Button partnerships.
We are excited to announce our partnership with CJ Affiliate™, the world’s largest affiliate network, to optimize mobile traffic for their thousands of partners through Reach™, Button’s mobile optimization product for paid marketing channels. The past year has forced step-change growth in ecommerce and app adoption and this alliance will further improve the revenue performance and scale of all our mutual clients.
Reach™ provides the industry’s most performant deep linking, app install, and app affiliation technology to affiliate marketers, transforming their channel into a significant source of mobile growth. Combined with the added layer of Reach’s™ Machine Learning Link Optimization, which routes users based on the highest performing destination, marketers will maximize profitability and sophistication across the tens of thousands of publishers they work with through CJ’s platform.
“This exciting partnership with Button further compliments CJ’s robust and flexible suite of capabilities designed to allow both brands and publishers transparency into performance in the channel and preserve transaction-based analytics across devices and in-app, which is essential for sustained growth and success. We’re thrilled for the opportunity to continuously enhance our offerings alongside Button,” said Mayuresh Kshetramade, CEO of CJ Affiliate.
Based on millions of customer purchase journeys, Reach™ has proven to deliver value for CJ Affiliate’s brands:
- 35% increase in revenue per tap
- 173% more opens of a brand’s app
Albertsons and Overstock utilize Reach™ in conjunction with CJ to elevate mobile affiliate through increased app installs, revenue and consolidated data sources. While brands capture high-value app loyalists and improve accuracy of affiliate tracking in-app, publishers also benefit from app payouts without having to update links or the challenges of lost mobile tracking are now a thing of the past. Further, consumers experience seamless mobile shopping journeys wherever they’d prefer to transact.
“We are excited to leverage Reach and CJ Affiliate to offer easy, exciting and friendly mobile shopping experiences to our customers,” said Manjari Mehrotra, Director of Performance Marketing, Albertsons Companies. “By harnessing the power of the affiliate channel to drive app installs, we look forward to helping more people get the essential food and supplies they need.”
“Reach™ has been the most effective product Button has released in our history in helping marketers boost the value of every tap that users make on their path to purchase,” said Michael Jaconi, co-founder and CEO of Button. “We are delighted to join hands with CJ Affiliate, the largest affiliate marketing network in the world, to help their brands convert affiliate into a mobile growth channel that maximizes the profitability of their spend.”
Advertisers looking to benefit from this new partnership can engage with publishers at scale via your existing affiliate program. Contact Button today to learn how.