Button is launching Tap, the fintech rewards and engagement platform that offers online and card linked offers from multiple aggregators to simplify integrations, accelerate time to market, and ensure unified data, privacy, and best in class user experiences.
Combined with Tap's exclusive brand inventory, there is no solution that fintech companies can rely on with as many rich offers, unique content, and mobile expertise - including the unique opportunity to allow fintechs to offer their users the opportunity to be rewarded for in-app purchases - where the highest conversion rates exist.
TAP is also beginning its journey into card linked offers with some of the top fintech apps, including Cash App, the number one finance app in the country.
This now allows Button to offer a broader range of offers to their fintech partners, helping them build a best in class rewards and engagement strategy. As a key technology partner for Cash App’s Boost program, Button’s Tap solution will accelerate and simplify Cash App’s partnership with brands and retailers to provide personalized rewards and seamless mobile buying experiences for users.
“The Cash App partnership is kicking off our Tap business unit’s entrance into the card linked offer market. After seeing the necessity for marketers to have access to personalization that isn’t costly, and the need these marketers are begging for to measure the true efficacy of their spend in the performance marketing channel versus their only option that exists today which is platforms that simply grade their own homework and claim value, we’re excited to deliver this product to market with the largest fintech in the world,” said Michael Jaconi, Co-Founder and CEO of Button.
“Partnering with Button and using their TAP Platform will meaningfully improve the value that we’re able to provide to our customers,” said Owen Jennings, Head of Product and Business at Cash App. “Tap gives us the ability to uniquely personalize content and offers for our customers in a way that’s not possible anywhere else. We’re excited to move forward building more ways for our tens of millions of active customers to shop and save.”
About Cash App
Cash App is the money app. It's the easiest way to spend, send, store, and invest money. Sending and receiving money is free and fast, and most payments can be deposited directly to a bank account in just a few seconds. With Cash App, customers can also invest in their favorite companies with as little as $1, buy and sell Bitcoin instantly, get a paycheck deposited right to the app, create a unique $cashtag that to share with anyone to get paid fast, and use the Cash Card to spend the money anywhere they’d like.
Button is the leading mobile commerce technology company trusted by the world’s largest brands. Button's core mobile conversion, identity, and decisioning technology supercharge mobile commerce and ad performance and underpin the company’s two products: Tap and PostTap.
Tap provides card linking and online offers for fintechs seeking to build a rewards and engagement strategy. PostTap optimizes paid marketing for the world’s largest marketers through customized landing pages, deep linking and on‑site optimization solutions that drive hundreds of millions in incremental revenue each year
Button has driven over $4 billion in mobile commerce to date, has been named a best place to work every year since the company’s founding in 2014 and is backed by Greycroft, Redpoint, Norwest, Icon Ventures, and Capital One.
For more information, reach out to Button at usebutton.com/contact.