Capital One Launches with Button’s Tap product and Introduces Dedicated Mobile Commerce Strategy as the Commerce and Fintech Revolutions Collide!
Tap is Button’s product that provides online and card linked offers for fintech companies seeking to build a rewards and engagement strategy into their apps. Tap integrates multiple aggregators of offer content to simplify integrations and management, accelerate time to market, ensure data is unified, and provide best in class user experiences.
NEW YORK (October 21, 2021) - Button, the leading mobile commerce platform, today announced its partnership with Capital One Shopping, a leader in best-in-class technology to assist users in getting the best deal while shopping online. Capital One users can seamlessly shop and save money with the largest brands, powered by Button’s Tap product. Through this partnership with Button, Capital One Shopping provides users an added incentive to open the app every day - to find savings on daily spend - and increasing value for their banking customers.
With Button’s Tap product integrated with Capital One Shopping, users now can access dozens of additional retail partners to save money on everyday purchases in just a few taps. Capital One Shopping customers will be able to enjoy a personalized shopping experience—as Tap ensures that users see personalized offers uniquely tailored for each user to have the most
relevant and engaging content.
“Button’s Tap product offers innovative companies like CapitalOne the largest collection of commerce offers and rewards content both for online and now through card linking, offline offers. Working with the aggregators of this offer content to personalize and to simplify operating these programs is paramount,” said Michael Jaconi, Button Co-Founder and CEO, “and our ability to provide best in class, personalized shopping experiences with Tap is fuelling some of the most impressive fintech companies commerce strategies.”
Button is the leading mobile commerce technology company trusted by the world’s largest brands. Button's core mobile conversion, identity, and decisioning technology supercharge mobile commerce and ad performance and underpin the company’s two products: Tap and PostTap.
Tap provides card linking and online offers for fintechs seeking to build a rewards and engagement strategy. PostTap optimizes paid marketing for the world’s largest marketers through customized landing pages, deep linking and onsite optimization solutions that drive hundreds of millions in incremental revenue each year Button has driven over $4 billion in mobile commerce to date, has been named a best place to work every year since the company’s founding in 2014 and is backed by Greycroft, Redpoint,
Norwest, Icon Ventures, and Capital One.
For more information, reach out to Button their website