Quidco, one of the UK’s largest cashback platforms, and Groupon, one of the largest ecommerce marketplaces, have long valued the partnerships channel. eMarketer cites partnerships drove $70 Billion in sales in 2017, and partnerships play an increasing role in the marketing mix. Add mobile to the picture and the partnership opportunity only proliferates; mobile app users account for 47% of all ecommerce sales and more than double those on mobile web.
As longtime desktop partners, Quidco & Groupon recognized the need to expand their partnership to mobile and implemented a universal linking strategy. However, their mobile partnership was underperforming and they were missing out on significant revenue. At least that was before Button.
“Button has been an incredible partner for scaling our partnerships effort to mobile. Button is an integral part of Groupon’s mobile strategy helping us unlock the full potential of mobile. With a Button optimized flow we’ve seen revenue increase significantly and anecdotally users love the experience.”
-Brian Nevin, Head of Affiliate Marketing, International, Groupon
Download this case study to learn:
- More about universal links, and how they can underperform on mobile
- Why mobile optimized links provide a better user experience
- How Quidco and Groupon improved conversion rates by 35%