Mobile accounted for a staggering 87% of Facebook’s $9.2 billion in ad revenue in Q2 2017. This staggering figure — combined with the growth of mobile time spent and global mobile commerce — makes it a perfect time to ensure your business is built with mobile fundamentals in mind. And there is no better way to learn and align than from Facebook’s own business marketing leader, Sarah Personette! Sarah, VP of Global Business Marketing at Facebook, will be joining dozens of mobile commerce, marketing, travel, and publishing leaders in six weeks at Button’s TAP Conference. She will be sharing her insights on what has driven Facebook’s outsized mobile monetization growth.

Many other leaders will also be speaking at TAP, diving into a host of marketing and monetization strategies and best practices. Mobile channel innovations will be explored — such as Tasty’s approach to build a video revenue model for Buzzfeed. In less than 2 years, they have accumulated more than 1.1 billion views, and have recently launched the Tasty mobile app. Hear directly from Talia Halperin, The General Manager of Tasty, at TAP to learn how she’s helped lead the charge from cooking video views to a full-fledged mobile commerce strategy.

Announcing the Newest Additions to the TAP Lineup:


We encourage you to join these leaders and hundreds of other mobile industry innovators at TAP on September 28th in New York City. Check out our official TAP website to learn more, then get your ticket today! If you hurry, you can save 30% with promo code “TAP-Button-Blog” — only the first 30 readers will be able to redeem this code.

See you at TAP next month!