When you add a Button to your mobile app or website, you connect your users to their next intended action. After tapping a Button, your users see a Commerce Card that displays a rich preview of associated products or services to fulfill their intended action.
We recently introduced Buttons that work on the mobile web, so that users are connected to their intended actions, wherever they are on mobile. Today, we’re adding our Commerce Cards to these Buttons, meaning a native-feeling inventory preview will show for your mobile web users, in-line and within your page.
The Uber Commerce Card, for example, shows the types of Uber rides you can take and how many minutes away each one is. This creates a great user experience by showing your users what the app offers, real-time and in your site or app, before being sent there. It also confirms their intent (read: no more accidental clicks) so you see higher conversions and shared revenue, as a result.
By virtue of this, partners like Quidco see 457% revenue growth versus sending people to a partner’s mobile website, and 28% conversion for the resulting actions.
If you’re already using Buttons for mobile web, you don’t need to do anything, we’ll start showing Commerce Cards automatically. If you haven’t integrated a Button on your mobile website, go to your Dashboard and start adding one today.