Button and Deliveroo partnered together to drive new app users through their existing affiliate program, increasing App acquisition by 43% MoM and overall conversion by 45%.
Deliveroo is an award winning British online food delivery service with a customer first focus. By constantly innovating and expanding, Deliveroo offers the best choice and convenience to their customers and are always looking for new ways to improve their user experience.
Having launched their Affiliate program with Partnerize in 2021, Deliveroo were eager to optimize app acquisition within their program. Deliveroo’s long standing partnership with Button allowed them to seamlessly utilize Button’s PostTap solution to acquire new users.
Button PostTap provides the industry’s most performant deep linking, app install, and app affiliation technology to affiliate marketers, transforming their channel into a significant source of mobile growth. Combined with the added layer of Button's machine learned route optimization system, which routes users based on the highest performing journey, it gives marketers the tools to maximize profitability across the thousands of publishers they work with in their existing affiliate program's today.
And the results speak for themselves; App acquisition grew 43% MoM following the launch of Button PostTap and Installs continue to rise along with retention and engagement of their users. Transitioning mobile web users to app results in immediate revenue growth and Deliveroo saw a tremendous increase in overall conversions by 45%.
“We are pleased with these results and we’re excited to expand even further with Button in the mobile space!” said Adam.
“PostTap allows companies to build deeper first party relationships with their customers while increasing the value of their marketing campaigns on mobile. Deliveroo, an innovative and collaborative partner, has proven that with PostTap the challenges facing marketers today - namely efficiency, privacy and first party connectivity can be solved.” Jonathan Shottan, President at Button.
Brands looking to benefit from this new partnership can engage with publishers at scale via your existing affiliate program. Contact Button today to learn how.