Let’s start off by stating what I hope to be the obvious: design is hard work. And without certain guardrails, it can be much harder than it has to be. Every designer is different, holds different opinions, cares deeply about different aspects of design, and has a different understanding of what “good” looks like. Let’s face it - despite all the standards the design community publishes, despite all the articles around “do this, not that”, good design looks different depending upon who you are designing for.
How we did it
- Remain consistent with our brand’s values as well as complement any other principles defined by Product or Button
- Our users would determine how we defined “good design” and we would prioritize what mattered to them
- We would not get caught up in “who we want to be”, but rather focus on “who we are”
- Design principles would cover what we value as a design team during the entire product design process from ideation through production
1. Research and competitive analysis
We looked to other companies to understand and analyze their design principles, connecting the similarities between the brand as a whole and the design principles they lean on. We saved and reflected on a few that resonated with us. As we have all heard from Mr. Picasso himself: “Good artists copy, great artists steal”. We used other companies’ principles as starting points to get our ideas flowing and sifted through what rang true to our team, and what did not.
- Is this true to our team? Is it important to us?
- Can we find examples of how it is true?
- Is this true to our brand and our values?
- Do we do this currently? Or do we simply wish we did it?
3. Come together and share
6. Align and commit