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Button Blog

News and insights from the Button team

Mobile Commerce
Culture
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How Reach™ product enhancements drove a 37% lift in conversion rate for a leading retailer

Our team embedded the multi-armed bandit algorithm into our machine learning platform, resulting in a 37% click-to-purchase increase for a

Keith Johnson

Product Manager @ Button

Keith Johnson

Product Manager @ Button

Oct 26, 2020

35532107396

Drop doubles down on personalized content in partnership with Button

Drop doubles down on personalized content in partnership with Button

Through Drop’s integration with Button’s Personalization API, Drop is opening up new content to users and giving marketers new targeting capabilities.

Stephanie Tan

Brand and Communications @ Button

Stephanie Tan

Brand and Communications @ Button

Sep 30, 2020

35451671223

Why brands should prioritize app sales: A conversation with rewardStyle

Why brands should prioritize app sales: A conversation with rewardStyle

How rewardStyle pivoted fast through the pandemic, how the brands and influencers it works with prioritize app-first strategies, and more.

Laura Kreinbihl

Director, Global Strategic Biz Dev @ Button

Laura Kreinbihl

Laura Kreinbihl

Director, Global Strategic Biz Dev @ Button

Sep 28, 2020

35282529661

The power of app tracking and installs: A conversation with Awin

The power of app tracking and installs: A conversation with Awin

Awin's predictions for Q4 2020, why Awin decided to double down on app tracking with Button, and more.

Rob Berrisford

Managing Director, Europe @ Button

Rob Berrisford

Managing Director, Europe @ Button

Sep 23, 2020

35191966670

Reach™ captured the PlayStation 5 pre-order moment for affiliate

Reach™ captured the PlayStation 5 pre-order moment for affiliate

Find out how Reach offered users the most seamless path to pre-ordering the PlayStation 5, regardless of where their treasure hunt began.

Keith Johnson

Product Manager @ Button

Keith Johnson

Product Manager @ Button

Sep 21, 2020

34362357360

Creating more clarity for your employees around growth, compensation, and promotions

Creating more clarity for your employees around growth, compensation, and promotions

How Button made improvements to better reward employees for value and impact.

Stephanie Mardell

Chief People Officer @ Button

Stephanie Mardell

Stephanie Mardell

Chief People Officer @ Button

Sep 01, 2020

34154329484

What a pandemic can teach us about affiliate revenue

What a pandemic can teach us about affiliate revenue

Covid-19 has shown how diversifying your digital marketing mix with e-commerce is key to sustaining durable revenue streams. Learn how affiliate unlocks this channel.

Dennis O'Reilly

Head of Partnerships @ Button

Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button

Aug 28, 2020

33920171074

What the future of affiliate marketing holds: Trends to watch in H2 2020

What the future of affiliate marketing holds: Trends to watch in H2 2020

Tune into this webinar on-demand to learn about the developments that will make a great impact on the affiliate channel in the coming months.

Stephanie Tan

Brand and Communications @ Button

Stephanie Tan

Brand and Communications @ Button

Aug 21, 2020

33874825116

Plum launches rewards program powered by Button’s technology

Plum launches rewards program powered by Button’s technology

Through Plum’s adoption of Button’s Personalization API, Groupon achieved a 66% tap-to-install rate.

Stephanie Tan

Brand and Communications @ Button

Stephanie Tan

Brand and Communications @ Button

Aug 20, 2020

33397006191

Virtual interviewing: Strategies for both interviewees and employers

Virtual interviewing: Strategies for both interviewees and employers

Virtual interviewing isn’t temporary, it’s the future. Here are tips for navigating the new interview landscape.

Chris Waye

Talent Acquisition Manager @ Button

Chris Waye

Talent Acquisition Manager @ Button

Aug 07, 2020

33229226348

Sam’s Club transforms its affiliate program through Reach™

Sam’s Club transforms its affiliate program through Reach™

Through Reach, Sam's Club is able to convert moments of high intent into lifetime value enhancements through app installs.

Stephanie Tan

Brand and Communications @ Button

Stephanie Tan

Brand and Communications @ Button

Aug 04, 2020

33073411842

How Shopkick used Button’s CDK to boost its revenue per user by 62%

How Shopkick used Button’s CDK to boost its revenue per user by 62%

Learn how Shopkick turned to Button's CDK, a suite of tools designed to increase conversions and optimize the shopping experience through one turnkey commerce integration.

Lauryn Goldberg

Publisher Success Director @ Button

Lauryn Goldberg

Lauryn Goldberg

Publisher Success Director @ Button

Jul 31, 2020

32694031070

Bits of Stock partners with Button to launch its Stock Back program

Bits of Stock partners with Button to launch its Stock Back program

Users can earn Bits of Stock™ when shopping with leading brands like Best Buy, Foot Locker, Home Depot, and GameStop powered by Button’s technology.

Stephanie Tan

Brand and Communications @ Button

Stephanie Tan

Brand and Communications @ Button

Jul 23, 2020

32458243111

Fortune names Button a Best Workplace in New York for the fourth time

Fortune names Button a Best Workplace in New York for the fourth time

For the fourth straight year, Button is recognized as a Fortune Best Workplace in New York. Find out how we strive to improve our remote workplace culture.

Lauren Zimmerman

People Operations Director @ Button

Lauren Zimmerman

Lauren Zimmerman

People Operations Director @ Button

Jul 16, 2020

32440406321

Investing in a social-first world: A conversation with Public.com

Investing in a social-first world: A conversation with Public.com

Learn about Public, trends in social investing, and the pandemic's impact across industries.

Amanda Greenwood

Senior Partnerships Manager @ Button

Amanda Greenwood

Amanda Greenwood

Senior Partnerships Manager @ Button

Jul 16, 2020

32320776703

Button launches Reach™

Button launches Reach™

Reach™ unlocks app installs and drives incremental growth for brand partners.

Stephanie Tan

Brand and Communications @ Button

Stephanie Tan

Brand and Communications @ Button

Jul 14, 2020

31597699244

Evolving the affiliate industry: Now’s the time

Evolving the affiliate industry: Now’s the time

Button Evolution™ is designed to fulfill the promise of evolving the affiliate industry through offering features that no other company can offer today.

Michael Jaconi

Michael Jaconi is co-founder and CEO of Button.

Michael Jaconi

Michael Jaconi is co-founder and CEO of Button.

Jul 08, 2020

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Uber Eats case study: Actionable Intelligence, Button Evolution™ suite

Uber Eats case study: Actionable Intelligence, Button Evolution™ suite

How Uber Eats leveraged Actionable Intelligence to spend profitably and at scale via affiliate marketing.

Emily Deng

Director of Product Management @ Button

Emily Deng

Director of Product Management @ Button

Jul 08, 2020

31596771448

Announcing Button Evolution™

Announcing Button Evolution™

Actionable Intelligence is a new product in the first-to-market Button Evolution™ product suite for the affiliate marketing industry.

Stephanie Tan

Brand and Communications @ Button

Stephanie Tan

Brand and Communications @ Button

Jul 08, 2020

31493608029

From offline to online: A guide to running virtual events

From offline to online: A guide to running virtual events

How to plan and run a successful virtual event.

Anastasia Demopoulos

DEI Talent Partner @ Button

Anastasia Demopoulos

Anastasia Demopoulos

DEI Talent Partner @ Button

Jun 30, 2020

31429918737

Mobile location data in the time of Covid-19: 3 takeaways with Radar

Mobile location data in the time of Covid-19: 3 takeaways with Radar

Learn from Coby Berman, co-founder of Radar, how retailers are adapting, getting it right (and wrong), and what the future holds for location data.

Dennis O'Reilly

Head of Partnerships @ Button

Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button

Jun 29, 2020

31329233033

iOS 14, privacy, and good revenue

iOS 14, privacy, and good revenue

Privacy-first attribution and personalization is at the core of Button’s platform and we’re excited to see Apple pushing the industry in this direction.

Chris Maddern

Co-Founder and Chief Innovation Officer @ Button

Chris Maddern

Co-Founder and Chief Innovation Officer @ Button

Jun 26, 2020

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