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Button Blog

News and insights from the Button team

Mobile Commerce
Culture
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Starting a fintech rewards program? Here are three things to keep in mind

Rewards programs can be uncharted territory for fintech apps. Here’s some advice for setting your program up for success.

Sarah Moshel

Director, Publisher Success at Button.

Sarah Moshel

Director, Publisher Success at Button.

Mar 23, 2020

23477734381

What MoneyLion’s loyalty play says about the future of fintech

What MoneyLion’s loyalty play says about the future of fintech

For fintech companies today, loyalty is everything.

Ricardo Bilton

Leading content marketing at Button.

Ricardo Bilton

Leading content marketing at Button.

Dec 13, 2019

21606406820

Button welcomes four new leaders to our executive team

Button welcomes four new leaders to our executive team

With our new leadership, Button is paving the way for 2020 and beyond.

Stephanie Tan

Communications @ Button

Stephanie Tan

Communications @ Button

Nov 20, 2019

21332167731

The three big holiday commerce questions we’re obsessing over this year

The three big holiday commerce questions we’re obsessing over this year

Here are a few of the big questions we’ll be obsessing over this holiday season.

Ricardo Bilton

Leading content marketing at Button.

Ricardo Bilton

Leading content marketing at Button.

Nov 07, 2019

21322287504

Welcoming MoneyLion, Earny, and Moneybox as our newest fintech partners

Welcoming MoneyLion, Earny, and Moneybox as our newest fintech partners

By working with us, this next generation of mobile banking, investing, and price protection businesses are increasing user engagement, generating new revenue.

Stephanie Tan

Communications @ Button

Stephanie Tan

Communications @ Button

Oct 28, 2019

21322287510

What marketers can learn from The Points Guy’s travel content juggernaut

What marketers can learn from The Points Guy’s travel content juggernaut

Brain Kelly shares some of the lessons from The Points Guy’s first decade.

Ricardo Bilton

Leading content marketing at Button.

Ricardo Bilton

Leading content marketing at Button.

Oct 22, 2019

21322270627

“A lot of startup success is timing.” Commerce lessons from JetBlack’s Jenny Fleiss

“A lot of startup success is timing.” Commerce lessons from JetBlack’s Jenny Fleiss

Here are a few big takeaways from Fleiss’ on-stage conversation with Button founder and CEO Michael Jaconi.

Ricardo Bilton

Leading content marketing at Button.

Ricardo Bilton

Leading content marketing at Button.

Oct 17, 2019

21322273477

These three forces will help shape the future of mobile commerce

These three forces will help shape the future of mobile commerce

Here are three of the few changes in mobile commerce that Button co-founder and CEO Michael Jaconi recommends following most closely.

Ricardo Bilton

Leading content marketing at Button.

Ricardo Bilton

Leading content marketing at Button.

Oct 10, 2019

21332167661

Button announces Audiences, the next evolution in performance marketing

Button announces Audiences, the next evolution in performance marketing

Marketers no longer doubt the power of personalization. The challenge now is figuring out exactly how to deliver exceptional personalized experiences.

Button

Button

Sep 26, 2019

21332167719

Personalization can transform the mobile user experience. Read our new guide to discover how

Personalization can transform the mobile user experience. Read our new guide to discover how

Our new guide digs into how forward-thinking companies like Grubhub and rewardStyle are using personalization to surprise and delight their users.

Ricardo Bilton

Leading content marketing at Button.

Ricardo Bilton

Leading content marketing at Button.

Sep 20, 2019

21332167697

Digital advertising is evolving. Performance marketing should, too

Digital advertising is evolving. Performance marketing should, too

The new era for performance marketing campaigns will be more dynamic, more personalized, and will give marketers far more control over how they reach consumers

Michael Jaconi

Michael Jaconi is co-founder and CEO of Button.

Michael Jaconi

Michael Jaconi is co-founder and CEO of Button.

Sep 20, 2019

21332167689

Cleo is Button’s newest partner. Here’s how we’re helping power the app’s US expansion

Cleo is Button’s newest partner. Here’s how we’re helping power the app’s US expansion

We’re excited to announce the addition of Cleo, the premier AI-powered savings chatbot, as our latest partner.

Stephanie Tan

Communications @ Button

Stephanie Tan

Communications @ Button

Sep 17, 2019

21322273447

Scrappy user research: A guide for designers and product managers

Scrappy user research: A guide for designers and product managers

When startups conduct user research early, they move faster, make fewer mistakes, and have better aligned product teams.

Rachel Rodden

Rachel Rodden

Aug 29, 2019

21322270633

Affiliate Summit East 2019: The Transformation of The Consumer Journey and Implications for Brands

Affiliate Summit East 2019: The Transformation of The Consumer Journey and Implications for Brands

A look at how the mobile evolution has changed the consumer journey and what it means for brands and publishers looking to set themselves up for success.

Nicole Silver

Nicole Silver

Aug 22, 2019

21322273479

Tips for US Startups Looking to Open a UK Office

Tips for US Startups Looking to Open a UK Office

Today, fintech is UK’s top tech sub-sector and continues to innovate in mobile as seen in advancements made in mobile wallets and apps, seamless shopping, and consolidation of m-commerce payments.

Rob Berrisford

Rob Berrisford is GM of Europe at Button.

Rob Berrisford

Rob Berrisford is GM of Europe at Button.

Aug 19, 2019

21322273427

My Summer Internship Experience at Button

My Summer Internship Experience at Button

I am truly amazed by the scope of experience and knowledge I was fortunate enough to gain during my time as a Revenue Operations Intern at Button.

Jacob Cohen

Jacob Cohen

Aug 08, 2019

21332167733

ThinkTank 2019: The Evolution of Mobile and Its Influence on E-Commerce

ThinkTank 2019: The Evolution of Mobile and Its Influence on E-Commerce

Insights into how mobile has changed commerce.

Tijs van Santen

Tijs van Santen

Tijs van Santen

Jul 24, 2019

21322270619

3 Design Principles for Engineering Data

3 Design Principles for Engineering Data

Outlining three design paradigms — Immutable Data, Data Lineage and Data Validation— and the role they play in making data engineering as a practice easier

Jiaqi Liu

Jiaqi Liu

Jul 08, 2019

21322270663

Button Raises $30 Million in Series C Funding to Build the Future of Mobile Commerce

Button Raises $30 Million in Series C Funding to Build the Future of Mobile Commerce

This funding round represents another major milestone for us following a breakout year in 2018 where the company drove over $1 billion in mobile commerce.

Stephanie Tan

Communications @ Button

Stephanie Tan

Communications @ Button

Jul 02, 2019

21322273415

Mobile Apps Unlocked 2019: rewardStyle and Button on the Future of Mobile Commerce

Mobile Apps Unlocked 2019: rewardStyle and Button on the Future of Mobile Commerce

A conversation about mobile's growing opportunity.

Stephanie Tan

Communications @ Button

Stephanie Tan

Communications @ Button

Jun 07, 2019

21322273429

An Introduction to Mobile Commerce for Publishers [New Guide]

An Introduction to Mobile Commerce for Publishers [New Guide]

Our new guide explains how publishers are turning to personalization to delight users and unlock new revenue on mobile.

Rachel MacDonald

Rachel MacDonald

Rachel MacDonald

May 23, 2019

21322273381

Inc. Recognizes Button as a Top Workplace for the Third Year in a Row

Inc. Recognizes Button as a Top Workplace for the Third Year in a Row

This win is particularly special to us as it’s the third year in a row that we’ve received the honor from Inc. magazine.

Stephanie Tan

Communications @ Button

Stephanie Tan

Communications @ Button

May 17, 2019

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