Performance Branding Deepdive: Q&A with WITHIN’s Mary Grace Tifft & Chris Jurado
Performance Branding Deepdive: Q&A with WITHIN’s Mary Grace Tifft & Chris Jurado
Amanda Greenwood
Senior Partnerships Manager @ Button
Amanda Greenwood
Amanda Greenwood
Senior Partnerships Manager @ Button
Fintech drives 73% increase in engagement with offers from Tap by Button
When surveyed 73% of users said their primary reason for opening the app on that occasion was to see offers and deals.
Rob Berrisford
GM & VP Fintech and Loyalty
Rob Berrisford
Rob Berrisford
GM & VP Fintech and Loyalty
Rawlings Hits a Homerun with PostTap SMS
Rawlings and Button teamed up to increase sales and retain customers, generating a 123x ROI and an average of $38 per new subscriber
Caitlin Proce
Sales Director, Marketing Media — Tap
Caitlin Proce
Caitlin Proce
Sales Director, Marketing Media — Tap
Fintech Deep Dive: Q&A with Fiat Growth’s Drew Glover
To learn more about how Fiat Growth or Button can help your business navigate the Fintech landscape, you can contact Fiat Growth here, Fiat Ventures here, and Button here.
Dennis O'Reilly
Head of Partnerships @ Button
Dennis O'Reilly
Dennis O'Reilly
Head of Partnerships @ Button
Button’s Tap launches Card Linked Offer aggregation solution
Tap, Button’s mobile commerce product for fintechs, has launched its Card Linking Offer aggregation product which enables publishers to benefit from a wider range of brand offers via a single integration.
Rob Berrisford
GM & VP Fintech and Loyalty
Rob Berrisford
Rob Berrisford
GM & VP Fintech and Loyalty
Tap, Button’s fintech unit, combining Online and Card Linked Offers sees its fastest MAU growth in history
Tap has established itself as the platform of choice for enterprise fintechs and the banking community and has surpassed 320 Million MAUs
Rob Berrisford
GM & VP Fintech and Loyalty
Rob Berrisford
Rob Berrisford
GM & VP Fintech and Loyalty
Button Cyber Weekend 2021 Commerce Insights
Button Cyber Weekend Holiday Insights 2021
Gabriella Porrino
Vice President of Partner Success - PostTap
Gabriella Porrino
Gabriella Porrino
Vice President of Partner Success - PostTap
PostTap App for Social
Button recently launched PostTap - a new enterprise marketer product that is driving an increase in ROAS on Facebook and other social channels spanning 30% to 100% across multiple retailer campaigns.
Michael Jaconi
Michael Jaconi is co-founder and CEO of Button.
Michael Jaconi
Michael Jaconi
Michael Jaconi is co-founder and CEO of Button.
Button’s Tap pushes into the Card Linked Offers space, a move to supercharge mobile commerce for top fintech brands.
Tap begins its journey into card linked offers with some of the top fintech apps, including Cash App, the number one finance app in the country.
Laura Kreinbihl
Vice President, Global Strategic Partnerships - TAP
Laura Kreinbihl
Laura Kreinbihl
Vice President, Global Strategic Partnerships - TAP
Capital One Launches with Button
Capital One Launches with Button’s Tap product and Introduces Dedicated Mobile Commerce Strategy as the Commerce and Fintech Revolutions Collide!
Laura Kreinbihl
Vice President, Global Strategic Partnerships - TAP
Laura Kreinbihl
Laura Kreinbihl
Vice President, Global Strategic Partnerships - TAP
Button Launches PostTap SMS powered by Twilio (wire)
Today, Button, the mobile commerce platform trusted by the smartest enterprise marketers, announced a new product powered by Twilio, a leading customer engagement platform, that offers SMS Marketing Capabilities leveraging Button's mobile commerce DNA, Personalization Capabilities, and Deep Linking to help accelerate Enterprise Brands' Adoption of SMS as a Marketing Channel.
Chris Maddern
Co-Founder and Chief Innovation Officer @ Button
Chris Maddern
Chris Maddern
Co-Founder and Chief Innovation Officer @ Button
Using Button’s ML decisioning to drive 30%+ increases in conversion from paid marketing
Using PostTap’s ML decisioning to drive 30%+ increases in conversion from paid marketing
Chris Maddern
Co-Founder and Chief Innovation Officer @ Button
Chris Maddern
Chris Maddern
Co-Founder and Chief Innovation Officer @ Button
Button & Partnerize Join Forces to Enable Optimization Across Paid Marketing Spend
Button & Partnerize Join Forces to Enable Optimization Across Paid Marketing Spend
Amanda Greenwood
Senior Partnerships Manager @ Button
Amanda Greenwood
Amanda Greenwood
Senior Partnerships Manager @ Button
Button’s Personalized Card Linked Offers Product hits $250M run rate within 6 weeks of launch
Button's mobile commerce technology has forged deep long standing relationships with the world’s largest fintech companies and some of the world’s largest retailers, with Personalized Card Linked Offers, the world’s largest fintechs now have a new method to increase engagement and revenue on their mobile apps.
Rob Berrisford
GM & VP Fintech and Loyalty
Rob Berrisford
Rob Berrisford
GM & VP Fintech and Loyalty
Data Democratization at Button
At Button, data, engineering, revenue and finance are constantly working together to deliver the best service to our customers, and to each other.
As a modern technology company, we take pride in our sophisticated data stack - AWS for data capture and ingestion, BigQuery for data warehouse, Airflow for workflow management, dbt for data transformation, Looker for business intelligence reporting, Fivetran for data integration, and AI Notebook for data science development (see this blog post on how we rebuilt our data stack). However, these are just the foundation of the data powerhouse that we’re building.
Kelly Shen
Senior Data Engineer @ Button
Kelly Shen
Kelly Shen
Senior Data Engineer @ Button
Button and CJ Affiliate Partner to Transform Affiliate into an App Acquisition Channel
Global companies now drive app acquisition, capitalize on app conversion rates, and provide a better user experience which yields greater profitability through CJ and Button partnerships.
Dennis O'Reilly
Head of Partnerships @ Button
Dennis O'Reilly
Dennis O'Reilly
Head of Partnerships @ Button
