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Button Cyber Weekend 2021 Commerce Insights
Button Cyber Weekend Holiday Insights 2021

Gabriella Porrino
Vice President of Partner Success - PostTap
Gabriella Porrino
Dec 08, 2021
Gabriella Porrino
Vice President of Partner Success - PostTap
61070374020
60460751282
PostTap App for Social
Button recently launched PostTap - a new enterprise marketer product that is driving an increase in ROAS on Facebook and other social channels spanning 30% to 100% across multiple retailer campaigns.

Michael Jaconi
Michael Jaconi is co-founder and CEO of Button.
Michael Jaconi
Nov 24, 2021
Michael Jaconi
Michael Jaconi is co-founder and CEO of Button.
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Button’s Tap pushes into the Card Linked Offers space, a move to supercharge mobile commerce for top fintech brands.
Tap begins its journey into card linked offers with some of the top fintech apps, including Cash App, the number one finance app in the country.

Laura Kreinbihl
Vice President, Global Strategic Partnerships - TAP
Laura Kreinbihl
Oct 28, 2021
Laura Kreinbihl
Vice President, Global Strategic Partnerships - TAP
58035681438
Capital One Launches with Button
Capital One Launches with Button’s Tap product and Introduces Dedicated Mobile Commerce Strategy as the Commerce and Fintech Revolutions Collide!

Laura Kreinbihl
Vice President, Global Strategic Partnerships - TAP
Laura Kreinbihl
Oct 21, 2021
Laura Kreinbihl
Vice President, Global Strategic Partnerships - TAP
58003658672
Button Launches PostTap SMS powered by Twilio (wire)
Today, Button, the mobile commerce platform trusted by the smartest enterprise marketers, announced a new product powered by Twilio, a leading customer engagement platform, that offers SMS Marketing Capabilities leveraging Button's mobile commerce DNA, Personalization Capabilities, and Deep Linking to help accelerate Enterprise Brands' Adoption of SMS as a Marketing Channel.

Chris Maddern
Co-Founder and Chief Innovation Officer @ Button
Chris Maddern
Oct 20, 2021
Chris Maddern
Co-Founder and Chief Innovation Officer @ Button
51823290992
Using Button’s ML decisioning to drive 30%+ increases in conversion from paid marketing
Using PostTap’s ML decisioning to drive 30%+ increases in conversion from paid marketing

Chris Maddern
Co-Founder and Chief Innovation Officer @ Button
Chris Maddern
Jul 30, 2021
Chris Maddern
Co-Founder and Chief Innovation Officer @ Button
51686042495
Button & Partnerize Join Forces to Enable Optimization Across Paid Marketing Spend
Button & Partnerize Join Forces to Enable Optimization Across Paid Marketing Spend

Amanda Greenwood
Senior Partnerships Manager @ Button
Amanda Greenwood
Jul 28, 2021
Amanda Greenwood
Senior Partnerships Manager @ Button
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Button’s Personalized Card Linked Offers Product hits $250M run rate within 6 weeks of launch
Button's mobile commerce technology has forged deep long standing relationships with the world’s largest fintech companies and some of the world’s largest retailers, with Personalized Card Linked Offers, the world’s largest fintechs now have a new method to increase engagement and revenue on their mobile apps.

Rob Berrisford
GM & VP Fintech and Loyalty
Rob Berrisford
Jul 20, 2021
Rob Berrisford
GM & VP Fintech and Loyalty
45982187106
Data Democratization at Button
At Button, data, engineering, revenue and finance are constantly working together to deliver the best service to our customers, and to each other.
As a modern technology company, we take pride in our sophisticated data stack - AWS for data capture and ingestion, BigQuery for data warehouse, Airflow for workflow management, dbt for data transformation, Looker for business intelligence reporting, Fivetran for data integration, and AI Notebook for data science development (see this blog post on how we rebuilt our data stack). However, these are just the foundation of the data powerhouse that we’re building.

Kelly Shen
Senior Data Engineer @ Button
Kelly Shen
Apr 27, 2021
Kelly Shen
Senior Data Engineer @ Button
43796527770
41505133066
Button and CJ Affiliate Partner to Transform Affiliate into an App Acquisition Channel
Global companies now drive app acquisition, capitalize on app conversion rates, and provide a better user experience which yields greater profitability through CJ and Button partnerships.

Dennis O'Reilly
Head of Partnerships @ Button
Dennis O'Reilly
Feb 11, 2021
Dennis O'Reilly
Head of Partnerships @ Button
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Towards a more powerful data future: How we rebuilt our data stack
How our Data Team rebuilt our data platform.

Darwin Yip
Darwin is a Data Engineer at Button.
Darwin Yip
Feb 11, 2021
Darwin Yip
Darwin is a Data Engineer at Button.
41427366379
Button & Segment Partner to Simplify Mobile Affiliate Integrations
Button & Segment Partner to Simplify Mobile Affiliate Integrations

Amanda Greenwood
Senior Partnerships Manager @ Button
Amanda Greenwood
Feb 09, 2021
Amanda Greenwood
Senior Partnerships Manager @ Button
41003883870
Button and Kochava Integrate to Offer Brands Holistic View of Marketing
Mutual customers of Button and Kochava can now unlock the full potential of performance marketing

Dennis O'Reilly
Head of Partnerships @ Button
Dennis O'Reilly
Jan 26, 2021
Dennis O'Reilly
Head of Partnerships @ Button
40639661724
Button and Branch join hands to help brands unlock mobile growth in the affiliate channel
This best-in-class partnership brings mobile affiliate traffic into the marketing fold, enabling brands to holistically understand their spend across all marketing channels.
Stephanie Tan
Brand and Communications @ Button
Stephanie Tan
Jan 14, 2021
Stephanie Tan
Brand and Communications @ Button
39859382575
Deliveroo partners with Button to drive incremental sales
Button is dynamically targeting holdout groups across publishers to measure the incrementality of new and existing Deliveroo orders at scale.
Stephanie Tan
Brand and Communications @ Button
Stephanie Tan
Jan 06, 2021
Stephanie Tan
Brand and Communications @ Button
38921262605
Sam's Club experienced a 165% increase in total mobile affiliate revenue with Button's PostTap™
Find out how Sam's Club transformed affiliate marketing into a major channel for installs and app sales.

Amanda Greenwood
Senior Partnerships Manager @ Button
Amanda Greenwood
Jan 05, 2021
Amanda Greenwood
Senior Partnerships Manager @ Button
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Button's 2020 Year in Review
$4B+ in mobile commerce driven, 1.3B+ audiences processed, and 240M+ commerce journeys optimized. Check out Button's year to date.
Stephanie Tan
Brand and Communications @ Button
Stephanie Tan
Dec 21, 2020
Stephanie Tan
Brand and Communications @ Button
38848138700
If it doesn’t work in greyscale, it won’t work in color: How Button Design created icons for a new product suite
Learn how we created icons for the Button Evolution product suite, as well as handy tips for designing your own icons.

English Prevo
Brand & Communications Design @ Button
English Prevo
Dec 16, 2020
English Prevo
Brand & Communications Design @ Button
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