Enhanced Collection & Engagement Targeting
In the last month, we’ve been working hard on shipping smarter targeting capabilities that increase ROI, allowing you to send more targeted and more effective messages to only the users that you want to engage with.
Multi-Tier Category Audiences
Get even more precise with your campaign targeting via automatic, multi-tier category audiences. As your subscribers interact with your website, we’ll now automatically construct higher-fidelity, tiered segments, giving you more flexibility and more precision when you set up targeting for your campaigns.
No more complex mapping your customers browsing behavior to rigid and incomplete categories. PostTap SMS converts existing user behavior into dynamic targeting constructs.
Collection Campaign Targeting
- Convert your email list to SMS subscribers using in-email collection experiences, then engage those users with a dedicated series of drip messages.
- Collect users in-store using PostTap-generated QR codes, then broadcast in-store offers to those subscribers.
Enhanced Collection Rules for Web
Targeting Subscriber Collection By User Status
Query String Collection targeting
A leading e-retailer turned to Button to help answer the question: When is the Best Time of Day To Reach Your Audience via SMS? Through the use of our recently-announced Subscriber Localized Campaigning, we answered this question.
- Direct subscriber capture, with the ability to embed marketing opt-ins within your existing registration and user flows.
- Robust identity mapping, making use of your knowledge of your customer to unlock more accurate, more intelligent messaging techniques and audience capabilities.