Button Blog

Marketers, let’s fix your app tracking problem's so your influencers earn what they deserve and you get the credit you’re due!

Global companies now drive app acquisition, capitalize on app conversion rates, and provide a better user experience which yields greater profitability through CJ and Button partnerships.

Mutual customers of Button and Kochava can now unlock the full potential of performance marketing

This best-in-class partnership brings mobile affiliate traffic into the marketing fold, enabling brands to holistically understand their spend across all marketing channels.

Button is dynamically targeting holdout groups across publishers to measure the incrementality of new and existing Deliveroo orders at scale.

Find out how Sam's Club transformed affiliate marketing into a major channel for installs and app sales.

How Button and MMPs complement each other particularly well in an ecosystem where a dedicated focus on commerce yields big results.

With Audiences, affiliate marketers can tailor discounts, align messaging, and organize campaigns around their desired outcomes.

All affiliate systems attribute, but not all attribution systems affiliate. Wait, what? Find out the fundamental difference between the two systems.

How publishers can offer exclusive content, scale personalization, and increase revenue with Button.

Our team embedded the multi-armed bandit algorithm into our machine learning platform, resulting in a 37% click-to-purchase increase for a leading retailer using Button's Reach technology.

Through Drop’s integration with Button’s Personalization API, Drop is opening up new content to users and giving marketers new targeting capabilities.

How rewardStyle pivoted fast through the pandemic, how the brands and influencers it works with prioritize app-first strategies, and more.

Tune into this webinar on-demand to learn about the developments that will make a great impact on the affiliate channel in the coming months.

Through Reach, Sam's Club is able to convert moments of high intent into lifetime value enhancements through app installs.

Reach™ unlocks app installs and drives incremental growth for brand partners.

Button Evolution™ is designed to fulfill the promise of evolving the affiliate industry through offering features that no other company can offer today.

Actionable Intelligence is a new product in the first-to-market Button Evolution™ product suite for the affiliate marketing industry.

Mutual customers like Joom now have a full understanding of the efficiency and performance of the app affiliate channel, alongside all other channels of traffic.

Offering brands like Klook industry-leading mobile affiliate optimization technology powered by Button and a holistic view of performance through AppsFlyer.

Here are a few of the big challenges in mobile affiliate, why they matter, and one big reason why the industry should fix them.