Button joins forces with AppsFlyer

Offering brands like Klook industry-leading mobile affiliate optimization technology powered by Button and a holistic view of performance through AppsFlyer.
Stephanie Tan

Stephanie Tan

Communications @ Button

Mobile affiliate: Three ways it’s (still) broken

Here are a few of the big challenges in mobile affiliate, why they matter, and one big reason why the industry should fix them.
Rob Berrisford

Rob Berrisford

Rob Berrisford is GM of Europe at Button.

Personalization: How Zap Surveys achieved a 46% increase in tap-through rate with Button

We’ve taken the first step in validating the value of dynamism. For the affiliate industry, it’s nothing short of game changing.
Ibrahim Cotran

Ibrahim Cotran

Product @ Button

What marketers can learn from The Points Guy’s travel content juggernaut

Brain Kelly shares some of the lessons from The Points Guy’s first decade.
Ricardo Bilton

Ricardo Bilton

Leading content marketing at Button.

Digital advertising is evolving. Performance marketing should, too

The new era for performance marketing campaigns will be more dynamic, more personalized, and will give marketers far more control over how they reach consumers
Michael Jaconi

Michael Jaconi

Michael Jaconi is co-founder and CEO of Button.

Affiliate Summit East 2019: The Transformation of The Consumer Journey and Implications for Brands

A look at how the mobile evolution has changed the consumer journey and what it means for brands and publishers looking to set themselves up for success.

ThinkTank 2019: The Evolution of Mobile and Its Influence on E-Commerce

Insights into how mobile has changed commerce.

Button Makes the Shortlist for the International Performance Marketing Awards

The awards recognize the very best in global performance marketing and celebrate innovation, creativity, and success within the industry.

Rewarding Your Users with Button: Quidco & hungryhouse

UK cashback site Quidco was eager to find a way to offer its six million members rewards for purchasing relevant deals on mobile. Here's how Button helped.

Button Takes Home “Industry Disruptor” and “Best Affiliate Marketing Innovation”

In its 11th year, the PMAs are known to recognize the very best in performance marketing, celebrating innovation, creativity and success within the industry.

From Box Tops to Mobile Apps: The Evolution of Today’s Loyalty Industry

A look at the past and future of loyalty.

Crafting A Successful Mobile Marketing Strategy: Why Tracked Sales Matter

On average, it costs $71 to acquire an iOS app user who makes a purchase — it’s safe to say, acquiring users in general is no easy feat.

Listen Up Mobile Marketers: Why This Week’s Q4 Earnings Matter

The bottom line: Mobile is the driving force behind revenue.

How Button’s Purchase Path Enabled Simple App Attribution for Quidco

With one simple integration, Quidco was able to unlock millions in new mobile commerce revenue.

From the Experts: What to Watch for in Mobile in 2018

As we dive into the new year, we wanted to take a fresh look at the mobile space and what to expect.

Buzzfeed’s Tasty Announces Mobile Partnership with Walmart.com & Jet .com— Powered by Button!

The partnership makes it even easier to turn recipe inspiration into reality.

Why Mobile Affiliate Marketing Doesn’t Work Today -- How to Fix It

Mobile presented a massive opportunity for affiliate marketing, but as we’ll come to find out, an even bigger challenge .

How Dotdash Found a Major Revenue Source — and not with Advertising

Why advertising hasn’t been a huge focus for Dotdash.

Opening Up Affiliate Network Access to the 3rd Largest Shopping App in the US

Button is now open for business with affiliate networks, making it easier than ever to get started with our mobile marketplace.

Button Takes the Win for “Best Affiliate Marketing Innovation!”

Our technology “caught the attention of the affiliate industry with our innovative new mobile-centered technology,” facilitating commerce and unique new revenue streams for publishers.

Where In The World Is Button, April Edition

Button is hitting the road again for a few events in April — and we want to see you there.