Button Blog

Button recently launched PostTap - a new enterprise marketer product that is driving an increase in ROAS on Facebook and other social channels spanning 30% to 100% across multiple retailer campaigns.

Find out how Sam's Club transformed affiliate marketing into a major channel for installs and app sales.

How Button and MMPs complement each other particularly well in an ecosystem where a dedicated focus on commerce yields big results.

All affiliate systems attribute, but not all attribution systems affiliate. Wait, what? Find out the fundamental difference between the two systems.

Our team embedded the multi-armed bandit algorithm into our machine learning platform, resulting in a 37% click-to-purchase increase for a leading retailer using Button's Reach technology.

Awin's predictions for Q4 2020, why Awin decided to double down on app tracking with Button, and more.

Find out how Reach offered users the most seamless path to pre-ordering the PlayStation 5, regardless of where their treasure hunt began.

Reach™ unlocks app installs and drives incremental growth for brand partners.

Insights from CEO of Ebates, Amit Patel.

Mobile presented a massive opportunity for affiliate marketing, but as we’ll come to find out, an even bigger challenge .

The report dives into the record-breaking growth of the mobile economy, app discovery and engagement, and mobile shopping preferences.

A look at the unique opportunities and challenges of mobile travel bookings.

Over 1,300 leaders from top mobile brands convened in Las Vegas for Grow.co’s Mobile Apps Unlocked.

I’m excited to announce today that we’ve raised a $20M Series B financing led by Norwest Venture Partners and joined by our friends at Redpoint, DCM, and Greycroft.

Most companies care about channeling initial consumer awareness into loyal, purchasing customers; how can your mobile mix reflect that?

Grow.co hosted GrowthStack in San Francisco last Thursday bringing together mobile influencers to share content and actionable insights to help accelerate mobile growth.

With 11 categories of recognition, Button was named a finalist in both the Apps and User Experience categories.