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How Reach™ product enhancements drove a 37% lift in conversion rate for a leading retailer

Our team embedded the multi-armed bandit algorithm into our machine learning platform, resulting in a 37% click-to-purchase increase for a leading retailer using Button's Reach technology.
Keith Johnson

Keith Johnson

Product Manager @ Button
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The power of app tracking and installs: A conversation with Awin

Awin's predictions for Q4 2020, why Awin decided to double down on app tracking with Button, and more.
Rob Berrisford

Rob Berrisford

Managing Director, Europe @ Button
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Reach™ captured the PlayStation 5 pre-order moment for affiliate

Find out how Reach offered users the most seamless path to pre-ordering the PlayStation 5, regardless of where their treasure hunt began.
Keith Johnson

Keith Johnson

Product Manager @ Button
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Button launches Reach™

Reach™ unlocks app installs and drives incremental growth for brand partners.
Stephanie Tan

Stephanie Tan

Communications @ Button
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Why Ebates Prioritizes a Compelling, Seamless Mobile Experience

Insights from CEO of Ebates, Amit Patel.
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Why Mobile Affiliate Marketing Doesn’t Work Today -- How to Fix It

Mobile presented a massive opportunity for affiliate marketing, but as we’ll come to find out, an even bigger challenge .
Laura Kreinbihl

Laura Kreinbihl

Director, Global Strategic Biz Dev @ Button
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Button and App Annie Release “2017 Index: The Mobile Consumer”

The report dives into the record-breaking growth of the mobile economy, app discovery and engagement, and mobile shopping preferences.
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Mobile Travel Bookings: An Interview with Phocuswright & Button

A look at the unique opportunities and challenges of mobile travel bookings.
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How Jet and Groupon Build Partnerships in Mobile That Drive Real Growth

Over 1,300 leaders from top mobile brands convened in Las Vegas for Grow.co’s Mobile Apps Unlocked.
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Welcoming Norwest to the Button Family

I’m excited to announce today that we’ve raised a $20M Series B financing led by Norwest Venture Partners and joined by our friends at Redpoint, DCM, and Greycroft.
Michael Jaconi

Michael Jaconi

Michael Jaconi is co-founder and CEO of Button.
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Mobile Web: Your Own App Acquisition Channel

Most companies care about channeling initial consumer awareness into loyal, purchasing customers; how can your mobile mix reflect that?
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App Discovery in Context (GrowthStack 2016)

Grow.co hosted GrowthStack in San Francisco last Thursday bringing together mobile influencers to share content and actionable insights to help accelerate mobile growth.
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Button Selected as a Finalist for Fast Company’s Innovation by Design Awards

With 11 categories of recognition, Button was named a finalist in both the Apps and User Experience categories.