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PostTap App for Social
Button recently launched PostTap - a new enterprise marketer product that is driving an increase in ROAS on Facebook and other social channels spanning 30% to 100% across multiple retailer campaigns.

Michael Jaconi
Michael Jaconi is co-founder and CEO of Button.
Michael Jaconi
Nov 24, 2021
Michael Jaconi
Michael Jaconi is co-founder and CEO of Button.
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Sam's Club experienced a 165% increase in total mobile affiliate revenue with Button's PostTap™
Find out how Sam's Club transformed affiliate marketing into a major channel for installs and app sales.

Amanda Greenwood
Senior Partnerships Manager @ Button
Amanda Greenwood
Jan 05, 2021
Amanda Greenwood
Senior Partnerships Manager @ Button
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How Button works with Mobile Measurement Partners
How Button and MMPs complement each other particularly well in an ecosystem where a dedicated focus on commerce yields big results.

Dennis O'Reilly
Head of Partnerships @ Button
Dennis O'Reilly
Nov 19, 2020
Dennis O'Reilly
Head of Partnerships @ Button
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Affiliation vs. Attribution: The case of who earns what and when
All affiliate systems attribute, but not all attribution systems affiliate. Wait, what? Find out the fundamental difference between the two systems.

Dennis O'Reilly
Head of Partnerships @ Button
Dennis O'Reilly
Nov 12, 2020
Dennis O'Reilly
Head of Partnerships @ Button
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How PostTap App drove a 37% lift in conversion rate for a leading retailer
Our team embedded the multi-armed bandit algorithm into our machine learning platform, resulting in a 37% click-to-purchase increase for a leading retailer using Button's Reach technology.

Keith Johnson
Product Manager @ Button
Keith Johnson
Oct 26, 2020
Keith Johnson
Product Manager @ Button
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The power of app tracking and installs: A conversation with Awin
Awin's predictions for Q4 2020, why Awin decided to double down on app tracking with Button, and more.

Rob Berrisford
GM & VP Fintech and Loyalty
Rob Berrisford
Sep 23, 2020
Rob Berrisford
GM & VP Fintech and Loyalty
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Reach™ captured the PlayStation 5 pre-order moment for affiliate
Find out how Reach offered users the most seamless path to pre-ordering the PlayStation 5, regardless of where their treasure hunt began.

Keith Johnson
Product Manager @ Button
Keith Johnson
Sep 21, 2020
Keith Johnson
Product Manager @ Button
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Button launches Reach™
Reach™ unlocks app installs and drives incremental growth for brand partners.
Stephanie Tan
Brand and Communications @ Button
Stephanie Tan
Jul 14, 2020
Stephanie Tan
Brand and Communications @ Button
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Why Mobile Affiliate Marketing Doesn’t Work Today -- How to Fix It
Mobile presented a massive opportunity for affiliate marketing, but as we’ll come to find out, an even bigger challenge .

Laura Kreinbihl
Vice President, Global Strategic Partnerships - TAP
Laura Kreinbihl
Nov 28, 2017
Laura Kreinbihl
Vice President, Global Strategic Partnerships - TAP
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Welcoming Norwest to the Button Family
I’m excited to announce today that we’ve raised a $20M Series B financing led by Norwest Venture Partners and joined by our friends at Redpoint, DCM, and Greycroft.

Michael Jaconi
Michael Jaconi is co-founder and CEO of Button.
Michael Jaconi
Jan 25, 2017
Michael Jaconi
Michael Jaconi is co-founder and CEO of Button.
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