Button Blog

Our team embedded the multi-armed bandit algorithm into our machine learning platform, resulting in a 37% click-to-purchase increase for a leading retailer using Button's Reach technology.

How rewardStyle pivoted fast through the pandemic, how the brands and influencers it works with prioritize app-first strategies, and more.

Awin's predictions for Q4 2020, why Awin decided to double down on app tracking with Button, and more.

Find out how Reach offered users the most seamless path to pre-ordering the PlayStation 5, regardless of where their treasure hunt began.

Covid-19 has shown how diversifying your digital marketing mix with e-commerce is key to sustaining durable revenue streams. Learn how affiliate unlocks this channel.

Through Reach, Sam's Club is able to convert moments of high intent into lifetime value enhancements through app installs.

Reach™ unlocks app installs and drives incremental growth for brand partners.

Insights from ShopBack co-founder Joel Leong.

Button is hitting the road again for a few events during the month of February — and we want to see you there!

I’m excited to announce today that we’ve raised a $20M Series B financing led by Norwest Venture Partners and joined by our friends at Redpoint, DCM, and Greycroft.

On top of choosing which partner Buttons to display, you can now select the most relevant type of content to display for those Buttons.

For some companies an app is necessary to survive in the mobile era, while others might be able to simply optimize their website for mobile to reach their goals. How do you know which one is right for you?

We compiled benchmark data to help understand how various acquisition channels perform on average and what metrics you should use to assess your success.

we collected industry benchmark data to serve as a starting point for your mobile monetization strategy.

Check out our white paper to learn how to start incorporating affiliate into your mobile marketing mix.