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How PostTap App drove a 37% lift in conversion rate for a leading retailer
Our team embedded the multi-armed bandit algorithm into our machine learning platform, resulting in a 37% click-to-purchase increase for a leading retailer using Button's Reach technology.

Keith Johnson
Product Manager @ Button
Keith Johnson
Oct 26, 2020
Keith Johnson
Product Manager @ Button
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Why brands should prioritize app sales: A conversation with rewardStyle
How rewardStyle pivoted fast through the pandemic, how the brands and influencers it works with prioritize app-first strategies, and more.

Laura Kreinbihl
Senior Director, Global Strategic Biz Dev @ Button
Laura Kreinbihl
Sep 28, 2020
Laura Kreinbihl
Senior Director, Global Strategic Biz Dev @ Button
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The power of app tracking and installs: A conversation with Awin
Awin's predictions for Q4 2020, why Awin decided to double down on app tracking with Button, and more.

Rob Berrisford
GM & VP Fintech and Loyalty
Rob Berrisford
Sep 23, 2020
Rob Berrisford
GM & VP Fintech and Loyalty
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Reach™ captured the PlayStation 5 pre-order moment for affiliate
Find out how Reach offered users the most seamless path to pre-ordering the PlayStation 5, regardless of where their treasure hunt began.

Keith Johnson
Product Manager @ Button
Keith Johnson
Sep 21, 2020
Keith Johnson
Product Manager @ Button
34154329484
What a pandemic can teach us about affiliate revenue
Covid-19 has shown how diversifying your digital marketing mix with e-commerce is key to sustaining durable revenue streams. Learn how affiliate unlocks this channel.

Dennis O'Reilly
Head of Partnerships @ Button
Dennis O'Reilly
Aug 28, 2020
Dennis O'Reilly
Head of Partnerships @ Button
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Sam’s Club transforms its affiliate program through Reach™
Through Reach, Sam's Club is able to convert moments of high intent into lifetime value enhancements through app installs.
Stephanie Tan
Brand and Communications @ Button
Stephanie Tan
Aug 04, 2020
Stephanie Tan
Brand and Communications @ Button
32320776703
Button launches Reach™
Reach™ unlocks app installs and drives incremental growth for brand partners.
Stephanie Tan
Brand and Communications @ Button
Stephanie Tan
Jul 14, 2020
Stephanie Tan
Brand and Communications @ Button
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Welcoming Norwest to the Button Family
I’m excited to announce today that we’ve raised a $20M Series B financing led by Norwest Venture Partners and joined by our friends at Redpoint, DCM, and Greycroft.

Michael Jaconi
Michael Jaconi is co-founder and CEO of Button.
Michael Jaconi
Jan 25, 2017
Michael Jaconi
Michael Jaconi is co-founder and CEO of Button.
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