Button Blog

Insights from ShopBack co-founder Joel Leong.

Button is hitting the road again for a few events during the month of February — and we want to see you there!

I’m excited to announce today that we’ve raised a $20M Series B financing led by Norwest Venture Partners and joined by our friends at Redpoint, DCM, and Greycroft.

On top of choosing which partner Buttons to display, you can now select the most relevant type of content to display for those Buttons.

For some companies an app is necessary to survive in the mobile era, while others might be able to simply optimize their website for mobile to reach their goals. How do you know which one is right for you?

We compiled benchmark data to help understand how various acquisition channels perform on average and what metrics you should use to assess your success.

we collected industry benchmark data to serve as a starting point for your mobile monetization strategy.

Check out our white paper to learn how to start incorporating affiliate into your mobile marketing mix.