37154952384

In the Buy Now, Pay Later wars, PayPal is primed for dominance

Based on Button transactional data, find out how Afterpay, Affirm, Klarna, QuadPay and PayPal are competing head-to-head.
Stephen Milbank

Stephen Milbank

Co-Founder and Head of Global Strategic Partnerships @ Button
37118798393

Dosh and Button expand partnership to offer rewards for online, in-store, and mobile purchases

Find out how Betterment and financial services companies benefit from two rewards powerhouses in one SDK.
Stephanie Tan

Stephanie Tan

Communications @ Button
36008464595

How Reach™ product enhancements drove a 37% lift in conversion rate for a leading retailer

Our team embedded the multi-armed bandit algorithm into our machine learning platform, resulting in a 37% click-to-purchase increase for a leading retailer using Button's Reach technology.
Keith Johnson

Keith Johnson

Product Manager @ Button
35532107396

Drop doubles down on personalized content in partnership with Button

Through Drop’s integration with Button’s Personalization API, Drop is opening up new content to users and giving marketers new targeting capabilities.
Stephanie Tan

Stephanie Tan

Communications @ Button
35282529661

The power of app tracking and installs: A conversation with Awin

Awin's predictions for Q4 2020, why Awin decided to double down on app tracking with Button, and more.
Rob Berrisford

Rob Berrisford

Managing Director, Europe @ Button
35191966670

Reach™ captured the PlayStation 5 pre-order moment for affiliate

Find out how Reach offered users the most seamless path to pre-ordering the PlayStation 5, regardless of where their treasure hunt began.
Keith Johnson

Keith Johnson

Product Manager @ Button
34154329484

What a pandemic can teach us about affiliate revenue

Covid-19 has shown how diversifying your digital marketing mix with e-commerce is key to sustaining durable revenue streams. Learn how affiliate unlocks this channel.
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
33874825116

Plum launches rewards program powered by Button’s technology

Through Plum’s adoption of Button’s Personalization API, Groupon achieved a 66% tap-to-install rate.
Stephanie Tan

Stephanie Tan

Communications @ Button
33073411842

How Shopkick used Button’s CDK to boost its revenue per user by 62%

Learn how Shopkick turned to Button's CDK, a suite of tools designed to increase conversions and optimize the shopping experience through one turnkey commerce integration.
Lauryn Goldberg

Lauryn Goldberg

Publisher Success Director @ Button
30062973115

Button teams up with Adjust to help marketers fuel their mobile affiliate growth

Mutual customers like Joom now have a full understanding of the efficiency and performance of the app affiliate channel, alongside all other channels of traffic.
Stephanie Tan

Stephanie Tan

Communications @ Button
29280447896

Button joins forces with AppsFlyer

Offering brands like Klook industry-leading mobile affiliate optimization technology powered by Button and a holistic view of performance through AppsFlyer.
Stephanie Tan

Stephanie Tan

Communications @ Button
28707141470

Mobile affiliate: Three ways it’s (still) broken

Here are a few of the big challenges in mobile affiliate, why they matter, and one big reason why the industry should fix them.
Rob Berrisford

Rob Berrisford

Managing Director, Europe @ Button
28615029362

Personalization: How Zap Surveys achieved a 46% increase in tap-through rate with Button

We’ve taken the first step in validating the value of dynamism. For the affiliate industry, it’s nothing short of game changing.
Ibrahim Cotran

Ibrahim Cotran

Product @ Button
27429407598

Starting a fintech rewards program? Here are three things to keep in mind

Rewards programs can be uncharted territory for fintech apps. Here’s some advice for setting your program up for success.
Sarah Moshel

Sarah Moshel

Director, Publisher Success at Button.
27122401466

How affiliate can prove its value and help brands spend smarter

For brands, the more data they have, the smarter the decisions they can make.
Rob Berrisford

Rob Berrisford

Managing Director, Europe @ Button
26102336394

What affiliate marketing can learn from Google and Facebook: More dynamism means more spending

Why don't CMOs value affiliate as much as they should? Because it's not as sophisticated as their other channels.
Rob Berrisford

Rob Berrisford

Managing Director, Europe @ Button
25782513657

Valentine’s Day mobile shopping: Here's one big way it’s changing

For more mobile shoppers, it's experiences over gifts.
Ricardo Bilton

Ricardo Bilton

Leading content marketing at Button.
25303632422

Google's latest moves show how it's doubling down on commerce

The latest efforts in Google's bid to be the starting point for commerce.
Ricardo Bilton

Ricardo Bilton

Leading content marketing at Button.
24702953103

Over 20% of BuzzFeed's revenue now comes from commerce. Here's why that matters

Commerce is helping publishers develop more diversified, sustainable business models.
Ricardo Bilton

Ricardo Bilton

Leading content marketing at Button.
24168342115

Why Honey's massive $4 billion PayPal deal marks the official start of the commerce era

Welcome to the era of commerce.
Michael Jaconi

Michael Jaconi

Michael Jaconi is co-founder and CEO of Button.
21332167731

The three big holiday commerce questions we’re obsessing over this year

Here are a few of the big questions we’ll be obsessing over this holiday season.
Ricardo Bilton

Ricardo Bilton

Leading content marketing at Button.