Button Blog

Marketers, let’s fix your app tracking problem's so your influencers earn what they deserve and you get the credit you’re due!

PostTap App technology efficiently routes users into the app. Customers become engaged with Overstock, generating higher revenue over a longer time.

Button & Segment Partner to Simplify Mobile Affiliate Integrations

Mutual customers of Button and Kochava can now unlock the full potential of performance marketing

This best-in-class partnership brings mobile affiliate traffic into the marketing fold, enabling brands to holistically understand their spend across all marketing channels.

$4B+ in mobile commerce driven, 1.3B+ audiences processed, and 240M+ commerce journeys optimized. Check out Button's year to date.

The opportunity that a commerce strategy holds to offer rewards across channels such as online, in-store, and mobile.

Based on Button transactional data, find out how Afterpay, Affirm, Klarna, QuadPay and PayPal are competing head-to-head.

Find out how Betterment and financial services companies benefit from two rewards powerhouses in one SDK.

Our team embedded the multi-armed bandit algorithm into our machine learning platform, resulting in a 37% click-to-purchase increase for a leading retailer using Button's Reach technology.

Through Drop’s integration with Button’s Personalization API, Drop is opening up new content to users and giving marketers new targeting capabilities.

Awin's predictions for Q4 2020, why Awin decided to double down on app tracking with Button, and more.

Find out how Reach offered users the most seamless path to pre-ordering the PlayStation 5, regardless of where their treasure hunt began.

Covid-19 has shown how diversifying your digital marketing mix with e-commerce is key to sustaining durable revenue streams. Learn how affiliate unlocks this channel.

Through Plum’s adoption of Button’s Personalization API, Groupon achieved a 66% tap-to-install rate.

Learn how Shopkick turned to Button's CDK, a suite of tools designed to increase conversions and optimize the shopping experience through one turnkey commerce integration.

Mutual customers like Joom now have a full understanding of the efficiency and performance of the app affiliate channel, alongside all other channels of traffic.

Offering brands like Klook industry-leading mobile affiliate optimization technology powered by Button and a holistic view of performance through AppsFlyer.

Here are a few of the big challenges in mobile affiliate, why they matter, and one big reason why the industry should fix them.

We’ve taken the first step in validating the value of dynamism. For the affiliate industry, it’s nothing short of game changing.

Rewards programs can be uncharted territory for fintech apps. Here’s some advice for setting your program up for success.