Button Blog

On average, it costs $71 to acquire an iOS app user who makes a purchase — it’s safe to say, acquiring users in general is no easy feat.

After exploring commerce trends and themes, BTIG names 10 software companies that are making a significant impact in the industry.

Nearly 20 years after Web 1.0 and AOL, we are returning to an era of captive user attention and walled gardens, manifested most acutely on mobile devices.