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Migrating to mobile: A first look at the 2018 holiday shopping season

Another year, another Cyber Week that generated record sales for retailers.
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TAP 2018 Recap: For Mobile, It’s All About Personalization & User Experience

A roundup of key takeaways from the event.
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What Mobile Marketers Need to Know About Apple’s Intelligent Tracking Prevention (ITP) 2.0

What Mobile Marketers Need to Know About Apple’s Intelligent Tracking Prevention (ITP) 2.0
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How ShopBack Scaled Mobile Commerce in Singapore & Beyond

Insights from ShopBack co-founder Joel Leong.
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Why Booking Holdings Implemented a Mobile-First, Personalized Strategy

Insights from Booking Holdings VP of Global Strategy Susanne Greenfield.
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Why Ebates Prioritizes a Compelling, Seamless Mobile Experience

Insights from CEO of Ebates, Amit Patel.
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Button Makes the Shortlist for the International Performance Marketing Awards

The awards recognize the very best in global performance marketing and celebrate innovation, creativity, and success within the industry.
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Rewarding Your Users with Button: Quidco & hungryhouse

UK cashback site Quidco was eager to find a way to offer its six million members rewards for purchasing relevant deals on mobile. Here's how Button helped.
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Grow.co’s Mobile Apps Unlocked 2018 Conference With Button & Boxed

From using data in marketing to driving engagement with personalization, insights from Grow.co’s Mobile Apps Unlocked 2018.
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Button Takes Home “Industry Disruptor” and “Best Affiliate Marketing Innovation”

In its 11th year, the PMAs are known to recognize the very best in performance marketing, celebrating innovation, creativity and success within the industry.
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The Power of Partnerships: Driving App Engagement

In 2017, global mobile commerce sales reached an all-time-high of $1.3 trillion and 51% of smartphone purchasers prefer to transact on mobile apps.
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Comscore’s State of the U.S. Online Retail Economy Q1 2018

2017 was yet another successful year for the rise of digital commerce, unsurprisingly with high growth in the mobile sector.
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Mobile & Experiences Are the Talk of Shoptalk 2018

From action-based shopping models to personalization, one thing is clear — retail is not slowing down.
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Listen Up Mobile Marketers: Why This Week’s Q4 Earnings Matter

The bottom line: Mobile is the driving force behind revenue.
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From the Experts: What to Watch for in Mobile in 2018

As we dive into the new year, we wanted to take a fresh look at the mobile space and what to expect.
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Buzzfeed’s Tasty Announces Mobile Partnership with Walmart.com & Jet .com— Powered by Button!

The partnership makes it even easier to turn recipe inspiration into reality.
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Why Mobile Affiliate Marketing Doesn’t Work Today -- How to Fix It

Mobile presented a massive opportunity for affiliate marketing, but as we’ll come to find out, an even bigger challenge .
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Button and App Annie Release “2017 Index: The Mobile Consumer”

The report dives into the record-breaking growth of the mobile economy, app discovery and engagement, and mobile shopping preferences.
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Mobile Travel Bookings: An Interview with Phocuswright & Button

A look at the unique opportunities and challenges of mobile travel bookings.
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Optimizing Metasearch for Mobile

How can businesses begin to capture their share of mobile travel revenue, and stop leaving millions on the table?
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How Hotels.com Built a Successful Mobile Affiliate Program

The Hotels.com approach to building a successful mobile affiliate program.