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How Button works with Mobile Measurement Partners

How Button and MMPs complement each other particularly well in an ecosystem where a dedicated focus on commerce yields big results.
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
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Affiliation vs. Attribution: The case of who earns what and when

All affiliate systems attribute, but not all attribution systems affiliate. Wait, what? Find out the fundamental difference between the two systems.
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
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Why brands should prioritize app sales: A conversation with rewardStyle

How rewardStyle pivoted fast through the pandemic, how the brands and influencers it works with prioritize app-first strategies, and more.
Laura Kreinbihl

Laura Kreinbihl

Director, Global Strategic Biz Dev @ Button
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The power of app tracking and installs: A conversation with Awin

Awin's predictions for Q4 2020, why Awin decided to double down on app tracking with Button, and more.
Rob Berrisford

Rob Berrisford

Managing Director, Europe @ Button
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Reach™ captured the PlayStation 5 pre-order moment for affiliate

Find out how Reach offered users the most seamless path to pre-ordering the PlayStation 5, regardless of where their treasure hunt began.
Keith Johnson

Keith Johnson

Product Manager @ Button
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What a pandemic can teach us about affiliate revenue

Covid-19 has shown how diversifying your digital marketing mix with e-commerce is key to sustaining durable revenue streams. Learn how affiliate unlocks this channel.
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
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What the future of affiliate marketing holds: Trends to watch in H2 2020

Tune into this webinar on-demand to learn about the developments that will make a great impact on the affiliate channel in the coming months.
Stephanie Tan

Stephanie Tan

Communications @ Button
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Plum launches rewards program powered by Button’s technology

Through Plum’s adoption of Button’s Personalization API, Groupon achieved a 66% tap-to-install rate.
Stephanie Tan

Stephanie Tan

Communications @ Button
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Mobile location data in the time of Covid-19: 3 takeaways with Radar

Learn from Coby Berman, co-founder of Radar, how retailers are adapting, getting it right (and wrong), and what the future holds for location data.
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
31329233033

iOS 14, privacy, and good revenue

Privacy-first attribution and personalization is at the core of Button’s platform and we’re excited to see Apple pushing the industry in this direction.
Chris Maddern

Chris Maddern

Co-Founder and Chief Innovation Officer @ Button
21322273411

Migrating to mobile: A first look at the 2018 holiday shopping season

Another year, another Cyber Week that generated record sales for retailers.
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TAP 2018 Recap: For Mobile, It’s All About Personalization & User Experience

A roundup of key takeaways from the event.
21322273481

What Mobile Marketers Need to Know About Apple’s Intelligent Tracking Prevention (ITP) 2.0

What Mobile Marketers Need to Know About Apple’s Intelligent Tracking Prevention (ITP) 2.0
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How ShopBack Scaled Mobile Commerce in Singapore & Beyond

Insights from ShopBack co-founder Joel Leong.
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Why Booking Holdings Implemented a Mobile-First, Personalized Strategy

Insights from Booking Holdings VP of Global Strategy Susanne Greenfield.
21322273495

Why Ebates Prioritizes a Compelling, Seamless Mobile Experience

Insights from CEO of Ebates, Amit Patel.
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Button Makes the Shortlist for the International Performance Marketing Awards

The awards recognize the very best in global performance marketing and celebrate innovation, creativity, and success within the industry.
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Rewarding Your Users with Button: Quidco & hungryhouse

UK cashback site Quidco was eager to find a way to offer its six million members rewards for purchasing relevant deals on mobile. Here's how Button helped.
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Grow.co’s Mobile Apps Unlocked 2018 Conference With Button & Boxed

From using data in marketing to driving engagement with personalization, insights from Grow.co’s Mobile Apps Unlocked 2018.
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Button Takes Home “Industry Disruptor” and “Best Affiliate Marketing Innovation”

In its 11th year, the PMAs are known to recognize the very best in performance marketing, celebrating innovation, creativity and success within the industry.
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The Power of Partnerships: Driving App Engagement

In 2017, global mobile commerce sales reached an all-time-high of $1.3 trillion and 51% of smartphone purchasers prefer to transact on mobile apps.