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The Power of Partnerships: Driving App Engagement

In 2017, global mobile commerce sales reached an all-time-high of $1.3 trillion and 51% of smartphone purchasers prefer to transact on mobile apps.
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Comscore’s State of the U.S. Online Retail Economy Q1 2018

2017 was yet another successful year for the rise of digital commerce, unsurprisingly with high growth in the mobile sector.
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Mobile & Experiences Are the Talk of Shoptalk 2018

From action-based shopping models to personalization, one thing is clear — retail is not slowing down.
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Listen Up Mobile Marketers: Why This Week’s Q4 Earnings Matter

The bottom line: Mobile is the driving force behind revenue.
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From the Experts: What to Watch for in Mobile in 2018

As we dive into the new year, we wanted to take a fresh look at the mobile space and what to expect.
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Buzzfeed’s Tasty Announces Mobile Partnership with Walmart.com & Jet .com— Powered by Button!

The partnership makes it even easier to turn recipe inspiration into reality.
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Why Mobile Affiliate Marketing Doesn’t Work Today -- How to Fix It

Mobile presented a massive opportunity for affiliate marketing, but as we’ll come to find out, an even bigger challenge .
Laura Kreinbihl

Laura Kreinbihl

Vice President, Global Strategic Partnerships - TAP
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Button and App Annie Release “2017 Index: The Mobile Consumer”

The report dives into the record-breaking growth of the mobile economy, app discovery and engagement, and mobile shopping preferences.
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Mobile Travel Bookings: An Interview with Phocuswright & Button

A look at the unique opportunities and challenges of mobile travel bookings.
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Optimizing Metasearch for Mobile

How can businesses begin to capture their share of mobile travel revenue, and stop leaving millions on the table?
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How Hotels.com Built a Successful Mobile Affiliate Program

The Hotels.com approach to building a successful mobile affiliate program.
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Button wins “Most Effective Affiliate Mobile Campaign” at The Drum MOMAs!

The MOMAs (Marketing on Mobile Awards) celebrates the campaigns, brands, and agencies at the forefront of the mobile industry.
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Powering Mobile Commerce for Leading Shopping App Ibotta

Since partnering with Button, Ibotta has directly driven over $17 million in purchases on mobile devices in the past 3 months, alone.
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Welcoming Norwest to the Button Family

I’m excited to announce today that we’ve raised a $20M Series B financing led by Norwest Venture Partners and joined by our friends at Redpoint, DCM, and Greycroft.
Michael Jaconi

Michael Jaconi

Michael Jaconi is co-founder and CEO of Button.
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A Mobile Concierge Now at Your Service

The travel industry is an exciting space to play in, and we’ve been lucky enough to do so in many ways with our partner Hotels.com.
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Mobile Travel Bookings: From Added Value to Core Revenue Channel

A look at the the unique opportunities and challenges that mobile travel bookings present.
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A Card for All Platforms

Today we’re bringing our native product cards to the mobile web.
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Context Modes and a New Look for Your Dashboard

On top of choosing which partner Buttons to display, you can now select the most relevant type of content to display for those Buttons.
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The Shifting Landscape of Mobile Monetization and How Button is Changing the Game

To provide some insight, here is how we see the evolving mobile landscape.
Michael Jaconi

Michael Jaconi

Michael Jaconi is co-founder and CEO of Button.
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Why You Should Look Beyond the App Install Wall

Check out our white paper to learn how to start incorporating affiliate into your mobile marketing mix.
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Your Stay, a Button Tap Away, with Hotels.com & Uber

We’re excited to announce that, starting today, Hotels.com is adding the ability to request an Uber from their mobile app, powered by Button.
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