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Every Action Counts: Button’s 2018 People of Color in Tech Event

What can you do in your role to help people of color in tech achieve their career goals?
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From the Experts: What to Watch for in Mobile in 2018

As we dive into the new year, we wanted to take a fresh look at the mobile space and what to expect.
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The Age of Apps: Cyber Monday & Black Friday in 2017

For the second year in a row, smartphone adoption has grown significantly, accounting for 46% of retail website’s traffic on Black Friday alone.
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Why Mobile Affiliate Marketing Doesn’t Work Today -- How to Fix It

Mobile presented a massive opportunity for affiliate marketing, but as we’ll come to find out, an even bigger challenge .
Laura Kreinbihl

Laura Kreinbihl

Director, Global Strategic Biz Dev @ Button
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Button and App Annie Release “2017 Index: The Mobile Consumer”

The report dives into the record-breaking growth of the mobile economy, app discovery and engagement, and mobile shopping preferences.
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Mobile Web: Your Own App Acquisition Channel

Most companies care about channeling initial consumer awareness into loyal, purchasing customers; how can your mobile mix reflect that?
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Where Performance Marketing is Headed [eMarketer Report]

How are retailers building out an effective marketing strategy that results in efficiency, highly-measureable data, and scalable opportunities?
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Button’s Programmable, Twitter Connected, LED Decorated Christmas Tree

Here at Button, we’ve taken our Christmas lights to the next level by adding an Arduino microcontroller to make them light up in whatever patterns and colors we like!
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Getting Started With Contextual Commerce is Easy

Here at Button, we try to make integrating in our Marketplace as simple as possible.
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Black Friday is Here — Is Your App Ready?

The holidays create unique opportunities for brands to reach consumers annually, and an even better way to learn and reflect on the ever-evolving customer behavior, both digitally and in-store.
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Mobile Travel Bookings: From Added Value to Core Revenue Channel

A look at the the unique opportunities and challenges that mobile travel bookings present.
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Mobile Commerce Everywhere

Nearly 20 years after Web 1.0 and AOL, we are returning to an era of captive user attention and walled gardens, manifested most acutely on mobile devices.
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Is the Mobile Travel Journey Broken?

If travelers are hoping for a seamless mobile experience when booking a trip, they still have a ways to go.
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The Shifting Landscape of Mobile Monetization and How Button is Changing the Game

To provide some insight, here is how we see the evolving mobile landscape.
Michael Jaconi

Michael Jaconi

Michael Jaconi is co-founder and CEO of Button.
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5 Ways to Win Your Share of M-commerce with Your App

We took a look at some of the best commerce apps that are creating uniquely native experiences for their customers, winning their share of mobile commerce, so you can too.
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Mobile App or Mobile Web? What You Should Know

For some companies an app is necessary to survive in the mobile era, while others might be able to simply optimize their website for mobile to reach their goals. How do you know which one is right for you?
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Understanding Mobile User Acquisition Channels and Metrics [Exclusive Benchmarking Report]

We compiled benchmark data to help understand how various acquisition channels perform on average and what metrics you should use to assess your success.
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What is Mobile Monetization and How Do I Measure it? [Exclusive Benchmarking Data]

we collected industry benchmark data to serve as a starting point for your mobile monetization strategy.
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Inside Mobile Monetization: The Short and Long Term Channels

Managing and growing a sustainable mobile business can be tricky. The primary monetization methods can be convoluted, difficult to navigate, low quality, and ever-changing.
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Why You Should Look Beyond the App Install Wall

Check out our white paper to learn how to start incorporating affiliate into your mobile marketing mix.
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iOS 10 is a smarter, more connected iOS

The overarching theme of WWDC this year was increasing the ways and places that developers can reach users across the iOS operating system.
Chris Maddern

Chris Maddern

Co-Founder and Chief Innovation Officer @ Button