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The three big holiday commerce questions we’re obsessing over this year

Here are a few of the big questions we’ll be obsessing over this holiday season.
Ricardo Bilton

Ricardo Bilton

Leading content marketing at Button.
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How BuzzFeed Scaled Mobile Revenue Through a Content and Commerce Strategy [Case Study]

How Button helped BuzzFeed combine content and commerce.
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Migrating to mobile: A first look at the 2018 holiday shopping season

Another year, another Cyber Week that generated record sales for retailers.
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Total Mobile Takeover: A 2018 Holiday Forecast

What to expect this holiday season.
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How Boxed is Building a New and User-Centric Commerce Experience

Insights from Boxed Chief Marketing Officer, Jackson Jeyanayagam.
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Mobile & Experiences Are the Talk of Shoptalk 2018

From action-based shopping models to personalization, one thing is clear — retail is not slowing down.
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Buzzfeed’s Tasty Announces Mobile Partnership with Walmart.com & Jet .com— Powered by Button!

The partnership makes it even easier to turn recipe inspiration into reality.
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The Age of Apps: Cyber Monday & Black Friday in 2017

For the second year in a row, smartphone adoption has grown significantly, accounting for 46% of retail website’s traffic on Black Friday alone.
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Walmart, Buzzfeed, and Others Join Button’s Growing Marketplace

These companies will now be able to rapidly scale and partner with Button’s affiliates on mobile, enhancing their efforts on the fastest-growing platform today.
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Why Facebook Sees Mobile as a “Must-Have” Investment by Brands

When it comes to mobile, 1.15 billion people globally log into Facebook from their mobile devices daily — and that growth isn’t stopping.
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How Shopkick is Seeing Exponential Growth Through Mobile Partnerships

“Rewards give users value back for the time they spend engaging with us and our partners — and everyone wins.”
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Why this Retailer is Betting Big on the Future of Mobile Shopping

An interview with Marshall Porter, President at Spring.
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The Unexpected: How West Elm’s Largest Products Hit Historic Growth on Mobile

We caught up with Luke Chatelain, VP of Innovation at West Elm.
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The Rise of Retail on Button: eBay Joins the Marketplace, What Success Looks Like for Groupon & Jet

We’ve created a variety of new integrations for many Merchants in our Marketplace, and today we’re announcing eBay as the latest to join Button.
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Where Performance Marketing is Headed [eMarketer Report]

How are retailers building out an effective marketing strategy that results in efficiency, highly-measureable data, and scalable opportunities?
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Black Friday is Here — Is Your App Ready?

The holidays create unique opportunities for brands to reach consumers annually, and an even better way to learn and reflect on the ever-evolving customer behavior, both digitally and in-store.
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5 Ways to Win Your Share of M-commerce with Your App

We took a look at some of the best commerce apps that are creating uniquely native experiences for their customers, winning their share of mobile commerce, so you can too.