99765398802
97488771246
95988050745
LTV Should Be a Top Metric For Mobile Marketers in 2023
It’s crucial that marketers leverage LTV - calculated as revenue driven by a new app buyer over the course of a year - to get a holistic picture of ROI.

Gabriella Porrino
Vice President of Partner Success - PostTap
Gabriella Porrino
Dec 21, 2022
Gabriella Porrino
Vice President of Partner Success - PostTap
95226977386
How Button Links supercharge performance of email campaigns
Learn how Button links can drive improved install rates, conversion rates, and ROAS from your email channel!

Gabriella Porrino
Vice President of Partner Success - PostTap
Gabriella Porrino
Dec 14, 2022
Gabriella Porrino
Vice President of Partner Success - PostTap
94646237319
93779561249
Sam’s Club Unlocks Incremental Revenue with Button’s PostTap SMS
By implementing Button’s PostTap SMS, Sam’s Club has acquired hundreds of thousands of subscribers through various SMS collection experiences

Amanda Greenwood
Senior Partnerships Manager @ Button
Amanda Greenwood
Dec 01, 2022
Amanda Greenwood
Senior Partnerships Manager @ Button
90927775295
Button Hits New Record Driving $2B in Commerce in 2022 and Announces Hiring of Glenn Fishback, former Head of Global Commerce at Klarna
Button announces surpassing $2 billion in mobile commerce in 2022, along with the hiring of Glenn Fishback, a seasoned Ad Tech leader for SVP Sales and Business Development.

Michael Jaconi
Michael Jaconi is co-founder and CEO of Button.
Michael Jaconi
Nov 08, 2022
Michael Jaconi
Michael Jaconi is co-founder and CEO of Button.
90035183544
How Button Doubled Affiliate Revenue for Uber
Uber saw an immediate 2x increase in revenue for their affiliate program, spurred largely by an increase in new user activations powered by Button.

Gabriella Porrino
Vice President of Partner Success - PostTap
Gabriella Porrino
Nov 08, 2022
Gabriella Porrino
Vice President of Partner Success - PostTap
87244686478
Prod-U-Weather forecast: Seasonably cold winter results in code freezes
As winter approaches, Button's Senior Director of Engineering, Mike Wright, explores the decisioning and impact of software development code freezes.

Mike Wright
Senior Director of Engineering
Mike Wright
Oct 06, 2022
Mike Wright
Senior Director of Engineering
86487266140
Supercharge your mobile affiliate program with dynamic landing pages
Learn how Button landing pages offer marketers highly engaging and dynamic inventory that yields better mobile conversion, revenue, and reporting outcomes.

Gabriella Porrino
Vice President of Partner Success - PostTap
Gabriella Porrino
Sep 30, 2022
Gabriella Porrino
Vice President of Partner Success - PostTap
86455685668
Why SMS is the new push notification for mobile publishers
Learn why publishers should launch a fully managed SMS marketing program to increase revenue by driving engagement to offers and users to their apps.

Laura Kreinbihl
Vice President, Global Strategic Partnerships - TAP
Laura Kreinbihl
Sep 29, 2022
Laura Kreinbihl
Vice President, Global Strategic Partnerships - TAP
85405858836
5 ways to leverage SMS to drive engagement & sales this holiday season
Button's VP of Partner Success - PostTap shares 5 SMS marketing tips you can leverage this holiday season to drive customer loyalty and engagement.

Gabriella Porrino
Vice President of Partner Success - PostTap
Gabriella Porrino
Sep 28, 2022
Gabriella Porrino
Vice President of Partner Success - PostTap
86091168137
Fintechs, your time to drive revenue and build margin is now, and affiliate is your answer
Button CEO, Michael Jaconi and CJ CEO, Mayuresh Kshetramade share why it's time for fintechs to drive revenue and build margin with the affiliate channel.

Michael Jaconi
Michael Jaconi is co-founder and CEO of Button.
Michael Jaconi
Sep 26, 2022
Michael Jaconi
Michael Jaconi is co-founder and CEO of Button.
85769877669
3 key themes from taking app tracking to new heights at CJU
Button's Director of BD, Amanda Greenwood, shares 3 key themes that echoed across this year's annual CJU event that affiliate marketers can learn from.

Amanda Greenwood
Senior Partnerships Manager @ Button
Amanda Greenwood
Sep 23, 2022
Amanda Greenwood
Senior Partnerships Manager @ Button
85598149632
84846907490
84356904543
5 essential strategies to help marketers navigate this holiday season
Button's Sales Director of Marketing Media shares 5 strategies based on current trends that will increase marketers' share of wallet this holiday season.

Caitlin Proce
Sales Director, Marketing Media — Tap
Caitlin Proce
Sep 08, 2022
Caitlin Proce
Sales Director, Marketing Media — Tap
83038449734
Why Button embraces ‘boomerang employees’ and you should too
Button's People Operations lead shares his experience as a 'boomerang' employee and why your organization should embrace this often untapped talent pool.

Jonathan Kraft
Jonathan Kraft, CIPP/E, is the Senior Director of People Operations & Legal, where he oversees Button's human resources, counsel, and data privacy compliance programs.
Jonathan Kraft
Aug 25, 2022
Jonathan Kraft
Jonathan Kraft, CIPP/E, is the Senior Director of People Operations & Legal, where he oversees Button's human resources, counsel, and data privacy compliance programs.
82337447234
81755952228
The Top 7 reasons marketers love transaction-based offers
Learn the seven reasons marketers love transaction-based offers and how they can guarantee ROI, prove incrementality, and deliver the outcomes you need.

Jenni Morrison
Director, Card Linked Offers
Jenni Morrison
Aug 15, 2022
Jenni Morrison
Director, Card Linked Offers
81119200146
The Current State and Future of Card Linked Offers
Button Founder & CEO Michael Jaconi shares how the card linked offer (CLO) industry is changing and presents an exciting opportunity to bridge a gap.

Michael Jaconi
Michael Jaconi is co-founder and CEO of Button.
Michael Jaconi
Aug 08, 2022
Michael Jaconi
Michael Jaconi is co-founder and CEO of Button.
Content not found