100954781610

How Cookieless and AI Driven Personalization Will Shape The Next 5 Years

3 Tips on How to Build an AI Powered Personalization Strategy for the Cookieless Future
Michael Jaconi

Michael Jaconi

Michael Jaconi is co-founder and CEO of Button.
99765398802

Button Hires Michael Montesano to scale Engineering on Tailwinds of Biggest Yearly Growth in Company History and is Named One Of BuiltIn’s Top Remote Startups Nationwide

Button has driven over $6 billion in mobile commerce and is set to double in 2023 as growth marketers double down on Button’s cookieless personalization.
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Button Landing Page drives optimal CVR for Leading Retailer

Button’s PostTap App solution, the brand was not only able to achieve its app download goals, but it also saw increased CVR across their mobile program
95988050745

LTV Should Be a Top Metric For Mobile Marketers in 2023

It’s crucial that marketers leverage LTV - calculated as revenue driven by a new app buyer over the course of a year - to get a holistic picture of ROI.
Gabriella Porrino

Gabriella Porrino

Vice President of Partner Success - PostTap
95226977386

How Button Links supercharge performance of email campaigns

Learn how Button links can drive improved install rates, conversion rates, and ROAS from your email channel!
Gabriella Porrino

Gabriella Porrino

Vice President of Partner Success - PostTap
94646237319

Button hires Jason Morse as SVP Product On Heels Of Largest Quarterly Growth In Company History

Button hires Jason Morse as SVP Product in the same month of highest commerce revenue ever driven: $300 million.
93779561249

Sam’s Club Unlocks Incremental Revenue with Button’s PostTap SMS

By implementing Button’s PostTap SMS, Sam’s Club has acquired hundreds of thousands of subscribers through various SMS collection experiences
Amanda Greenwood

Amanda Greenwood

Senior Partnerships Manager @ Button
90927775295

Button Hits New Record Driving $2B in Commerce in 2022 and Announces Hiring of Glenn Fishback, former Head of Global Commerce at Klarna

Button announces surpassing $2 billion in mobile commerce in 2022, along with the hiring of Glenn Fishback, a seasoned Ad Tech leader for SVP Sales and Business Development.
Michael Jaconi

Michael Jaconi

Michael Jaconi is co-founder and CEO of Button.
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How Button Doubled Affiliate Revenue for Uber

Uber saw an immediate 2x increase in revenue for their affiliate program, spurred largely by an increase in new user activations powered by Button. 
Gabriella Porrino

Gabriella Porrino

Vice President of Partner Success - PostTap
87244686478

Prod-U-Weather forecast: Seasonably cold winter results in code freezes

As winter approaches, Button's Senior Director of Engineering, Mike Wright, explores the decisioning and impact of software development code freezes.
Mike Wright

Mike Wright

Senior Director of Engineering
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Supercharge your mobile affiliate program with dynamic landing pages

Learn how Button landing pages offer marketers highly engaging and dynamic inventory that yields better mobile conversion, revenue, and reporting outcomes.
Gabriella Porrino

Gabriella Porrino

Vice President of Partner Success - PostTap
86455685668

Why SMS is the new push notification for mobile publishers

Learn why publishers should launch a fully managed SMS marketing program to increase revenue by driving engagement to offers and users to their apps.
Laura Kreinbihl

Laura Kreinbihl

Vice President, Global Strategic Partnerships - TAP
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5 ways to leverage SMS to drive engagement & sales this holiday season

Button's VP of Partner Success - PostTap shares 5 SMS marketing tips you can leverage this holiday season to drive customer loyalty and engagement.
Gabriella Porrino

Gabriella Porrino

Vice President of Partner Success - PostTap
86091168137

Fintechs, your time to drive revenue and build margin is now, and affiliate is your answer

Button CEO, Michael Jaconi and CJ CEO, Mayuresh Kshetramade share why it's time for fintechs to drive revenue and build margin with the affiliate channel.
Michael Jaconi

Michael Jaconi

Michael Jaconi is co-founder and CEO of Button.
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3 key themes from taking app tracking to new heights at CJU

Button's Director of BD, Amanda Greenwood, shares 3 key themes that echoed across this year's annual CJU event that affiliate marketers can learn from.
Amanda Greenwood

Amanda Greenwood

Senior Partnerships Manager @ Button
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Button and BILDIT to host dynamic conversation around unlocking your mobile growth potential within the affiliate channel

Button and BILDIT, will discuss their perspectives around the importance of mobile app strategy within the affiliate channel on Thursday, September 22nd.
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How Rawlings knocked SMS collection rates out of the park with PostTap SMS

Learn how Rawlings used Button’s PostTap SMS solution to test new channels to drive SMS signups, build1:1 customer relationships, and drive more revenue.
84356904543

5 essential strategies to help marketers navigate this holiday season

Button's Sales Director of Marketing Media shares 5 strategies based on current trends that will increase marketers' share of wallet this holiday season.
Caitlin Proce

Caitlin Proce

Sales Director, Marketing Media — Tap
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Why Button embraces ‘boomerang employees’ and you should too

Button's People Operations lead shares his experience as a 'boomerang' employee and why your organization should embrace this often untapped talent pool.
Jonathan Kraft

Jonathan Kraft

Jonathan Kraft, CIPP/E, is the Senior Director of People Operations & Legal, where he oversees Button's human resources, counsel, and data privacy compliance programs.
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Button Surpasses $1 Billion in Mobile Commerce as Momentum Builds in 2022

Leading mobile commerce platform Button drove $1 billion in consumer spend in the first half of 2022 on the heels of accelerated growth from new products.
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The Top 7 reasons marketers love transaction-based offers

Learn the seven reasons marketers love transaction-based offers and how they can guarantee ROI, prove incrementality, and deliver the outcomes you need.
Jenni Morrison

Jenni Morrison

Director, Card Linked Offers
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