The Current State and Future of Card Linked Offers
Button Founder & CEO Michael Jaconi shares how the card linked offer (CLO) industry is changing and presents an exciting opportunity to bridge a gap.
Michael Jaconi
Michael Jaconi is co-founder and CEO of Button.
Michael Jaconi
Michael Jaconi
Michael Jaconi is co-founder and CEO of Button.
Maximize your Back to School campaign efficiency with these strategies
Leverage incrementality and maximize ROAS during this year's Back to School and holiday campaigns by locking in flat fee, multichannel marketing programs.
Zaneb Khan
Senior Manager, Marketing Strategy & Operations
Zaneb Khan
Zaneb Khan
Senior Manager, Marketing Strategy & Operations
How Amazon Prime Day shopping data can prepare you for what's next
Button's Amazon Prime Day data examines buying habit shifts to inform retail campaign strategies for Back to School and Holiday shopping this season.
Caitlin Proce
Sales Director, Marketing Media — Tap
Caitlin Proce
Caitlin Proce
Sales Director, Marketing Media — Tap
Why Amazon Prime Day should be rebranded as Customer Retention Day
With Back to School and Holiday shopping on the horizon, we look to Amazon Prime Day for learnings to inform customer retention strategies.
Jenni Morrison
Director, Card Linked Offers
Jenni Morrison
Jenni Morrison
Director, Card Linked Offers
PostTap Product Updates - May
In the last month, we’ve been working hard on shipping smarter targeting capabilities that increase ROI, allowing you to send more targeted and more effective messages to only the users that you want to engage with. That and more in this month's product updates!
Keith Johnson
Product Manager @ Button
Keith Johnson
Keith Johnson
Product Manager @ Button
Button’s Mobile Browser Continues to Outperform Native Experiences
With more than 320M MAUs Tap is the solution used by more fintechs than any other commerce solution for card linking or affiliate offer aggregation. Integrating through Button enables you to integrate offers from all affiliate networks, all card link networks, and accesButton’s exclusive merchant relationships. In addition to that, with Tap’s mobile experience and link optimization and powerful features like our Browser, no platform offers companies a simpler or more robust solution to build a commerce strategy.
Rob Berrisford
GM & VP Fintech and Loyalty
Rob Berrisford
Rob Berrisford
GM & VP Fintech and Loyalty
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Performance Branding Deepdive: Q&A with WITHIN’s Mary Grace Tifft & Chris Jurado
Performance Branding Deepdive: Q&A with WITHIN’s Mary Grace Tifft & Chris Jurado
Amanda Greenwood
Senior Partnerships Manager @ Button
Amanda Greenwood
Amanda Greenwood
Senior Partnerships Manager @ Button
Fintech drives 73% increase in engagement with offers from Tap by Button
When surveyed 73% of users said their primary reason for opening the app on that occasion was to see offers and deals.
Rob Berrisford
GM & VP Fintech and Loyalty
Rob Berrisford
Rob Berrisford
GM & VP Fintech and Loyalty
Rawlings Hits a Homerun with PostTap SMS
Rawlings and Button teamed up to increase sales and retain customers, generating a 123x ROI and an average of $38 per new subscriber
Caitlin Proce
Sales Director, Marketing Media — Tap
Caitlin Proce
Caitlin Proce
Sales Director, Marketing Media — Tap
Fintech Deep Dive: Q&A with Fiat Growth’s Drew Glover
To learn more about how Fiat Growth or Button can help your business navigate the Fintech landscape, you can contact Fiat Growth here, Fiat Ventures here, and Button here.
Dennis O'Reilly
Head of Partnerships @ Button
Dennis O'Reilly
Dennis O'Reilly
Head of Partnerships @ Button
Button’s Tap launches Card Linked Offer aggregation solution
Tap, Button’s mobile commerce product for fintechs, has launched its Card Linking Offer aggregation product which enables publishers to benefit from a wider range of brand offers via a single integration.
Rob Berrisford
GM & VP Fintech and Loyalty
Rob Berrisford
Rob Berrisford
GM & VP Fintech and Loyalty
Tap, Button’s fintech unit, combining Online and Card Linked Offers sees its fastest MAU growth in history
Tap has established itself as the platform of choice for enterprise fintechs and the banking community and has surpassed 320 Million MAUs
Rob Berrisford
GM & VP Fintech and Loyalty
Rob Berrisford
Rob Berrisford
GM & VP Fintech and Loyalty
