45982187106
Data Democratization at Button

Data Democratization at Button

At Button, data, engineering, revenue and finance are constantly working together to deliver the best service to our customers, and to each other.    As a modern technology company, we take pride in our sophisticated data stack - AWS for data capture and ingestion, BigQuery for data warehouse, Airflow for workflow management, dbt for data transformation, Looker for business intelligence reporting, Fivetran for data integration, and AI Notebook for data science development (see this blog post on how we rebuilt our data stack). However, these are just the foundation of the data powerhouse that we’re building. 
Kelly Shen

Kelly Shen

Senior Data Engineer @ Button
Kelly Shen
Kelly Shen

Kelly Shen

Senior Data Engineer @ Button
Kelly Shen
Apr 27, 2021
43796527770
Taking the Plunge: A Field Guide to Going Multi-Region.

Taking the Plunge: A Field Guide to Going Multi-Region.

A field guide for taking your infrastructure multi-region, based on the lessons Button learned in its own effort.
Will Myers

Will Myers

Will Myers
Will Myers

Will Myers

Will Myers
Mar 25, 2021
41505133066
Button and CJ Affiliate Partner to Transform Affiliate into an App Acquisition Channel

Button and CJ Affiliate Partner to Transform Affiliate into an App Acquisition Channel

Global companies now drive app acquisition, capitalize on app conversion rates, and provide a better user experience which yields greater profitability through CJ and Button partnerships.
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
Dennis O'Reilly
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
Dennis O'Reilly
Feb 11, 2021
41458255732
Towards a more powerful data future: How we rebuilt our data stack

Towards a more powerful data future: How we rebuilt our data stack

How our Data Team rebuilt our data platform.
Darwin Yip

Darwin Yip

Darwin is a Data Engineer at Button.
Darwin Yip
Darwin Yip

Darwin Yip

Darwin is a Data Engineer at Button.
Darwin Yip
Feb 11, 2021
41427366379
Button & Segment Partner to Simplify Mobile Affiliate Integrations

Button & Segment Partner to Simplify Mobile Affiliate Integrations

Button & Segment Partner to Simplify Mobile Affiliate Integrations
Amanda Greenwood

Amanda Greenwood

Senior Partnerships Manager @ Button
Amanda Greenwood
Amanda Greenwood

Amanda Greenwood

Senior Partnerships Manager @ Button
Amanda Greenwood
Feb 09, 2021
41003883870
Button and Kochava Integrate to Offer Brands Holistic View of Marketing

Button and Kochava Integrate to Offer Brands Holistic View of Marketing

Mutual customers of Button and Kochava can now unlock the full potential of performance marketing
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
Dennis O'Reilly
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
Dennis O'Reilly
Jan 26, 2021
40639661724
Button and Branch join hands to help brands unlock mobile growth in the affiliate channel

Button and Branch join hands to help brands unlock mobile growth in the affiliate channel

This best-in-class partnership brings mobile affiliate traffic into the marketing fold, enabling brands to holistically understand their spend across all marketing channels.
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Jan 14, 2021
39859382575
Deliveroo partners with Button to drive incremental sales

Deliveroo partners with Button to drive incremental sales

Button is dynamically targeting holdout groups across publishers to measure the incrementality of new and existing Deliveroo orders at scale.
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Jan 06, 2021
38921262605
Sam's Club experienced a 165% increase in total mobile affiliate revenue with Button's Reach™

Sam's Club experienced a 165% increase in total mobile affiliate revenue with Button's Reach™

Find out how Sam's Club transformed affiliate marketing into a major channel for installs and app sales.
Amanda Greenwood

Amanda Greenwood

Senior Partnerships Manager @ Button
Amanda Greenwood
Amanda Greenwood

Amanda Greenwood

Senior Partnerships Manager @ Button
Amanda Greenwood
Jan 05, 2021
39030158389
Button's 2020 Year in Review

Button's 2020 Year in Review

$4B+ in mobile commerce driven, 1.3B+ audiences processed, and 240M+ commerce journeys optimized. Check out Button's year to date.
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Dec 21, 2020
38848138700
If it doesn’t work in greyscale, it won’t work in color: How Button Design created icons for a new product suite

If it doesn’t work in greyscale, it won’t work in color: How Button Design created icons for a new product suite

Learn how we created icons for the Button Evolution product suite, as well as handy tips for designing your own icons.
English Prevo

English Prevo

Brand & Communications Design @ Button
English Prevo
English Prevo

English Prevo

Brand & Communications Design @ Button
English Prevo
Dec 16, 2020
38676015563
In a world of contactless payments, here are the top trends in omnichannel rewards.

In a world of contactless payments, here are the top trends in omnichannel rewards.

The opportunity that a commerce strategy holds to offer rewards across channels such as online, in-store, and mobile.
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Dec 14, 2020
38566365172
Button recognized in the Crain’s 2020 Best Places to Work in NYC list for the sixth straight year

Button recognized in the Crain’s 2020 Best Places to Work in NYC list for the sixth straight year

Supporting our employees and maintaining our company culture in a remote world.
Lauren Zimmerman

Lauren Zimmerman

People Operations Director @ Button
Lauren Zimmerman
Lauren Zimmerman

Lauren Zimmerman

People Operations Director @ Button
Lauren Zimmerman
Dec 09, 2020
37783968293
How Button works with Mobile Measurement Partners

How Button works with Mobile Measurement Partners

How Button and MMPs complement each other particularly well in an ecosystem where a dedicated focus on commerce yields big results.
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
Dennis O'Reilly
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
Dennis O'Reilly
Nov 19, 2020
36768973469
Personalizing the consumer buying experience in affiliate with audience targeting

Personalizing the consumer buying experience in affiliate with audience targeting

With Audiences, affiliate marketers can tailor discounts, align messaging, and organize campaigns around their desired outcomes.
Guillaume Orain

Guillaume Orain

Director of Product Management @ Button
Guillaume Orain
Guillaume Orain

Guillaume Orain

Director of Product Management @ Button
Guillaume Orain
Nov 13, 2020
37458363594
Affiliation vs. Attribution: The case of who earns what and when

Affiliation vs. Attribution: The case of who earns what and when

All affiliate systems attribute, but not all attribution systems affiliate. Wait, what? Find out the fundamental difference between the two systems.
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
Dennis O'Reilly
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
Dennis O'Reilly
Nov 12, 2020
37154952384
In the Buy Now, Pay Later wars, PayPal is primed for dominance

In the Buy Now, Pay Later wars, PayPal is primed for dominance

Based on Button transactional data, find out how Afterpay, Affirm, Klarna, QuadPay and PayPal are competing head-to-head.
Stephen Milbank

Stephen Milbank

Co-Founder and Head of Global Strategic Partnerships @ Button
Stephen Milbank
Stephen Milbank

Stephen Milbank

Co-Founder and Head of Global Strategic Partnerships @ Button
Stephen Milbank
Nov 09, 2020
37118798393
Dosh and Button expand partnership to offer rewards for online, in-store, and mobile purchases

Dosh and Button expand partnership to offer rewards for online, in-store, and mobile purchases

Find out how Betterment and financial services companies benefit from two rewards powerhouses in one SDK.
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Nov 06, 2020
37154254190
Driving publisher revenue through personalization

Driving publisher revenue through personalization

How publishers can offer exclusive content, scale personalization, and increase revenue with Button.
Ibrahim Cotran

Ibrahim Cotran

Product @ Button
Ibrahim Cotran
Ibrahim Cotran

Ibrahim Cotran

Product @ Button
Ibrahim Cotran
Nov 05, 2020
36008464595
How Reach™ product enhancements drove a 37% lift in conversion rate for a leading retailer

How Reach™ product enhancements drove a 37% lift in conversion rate for a leading retailer

Our team embedded the multi-armed bandit algorithm into our machine learning platform, resulting in a 37% click-to-purchase increase for a leading retailer using Button's Reach technology.
Keith Johnson

Keith Johnson

Product Manager @ Button
Keith Johnson
Keith Johnson

Keith Johnson

Product Manager @ Button
Keith Johnson
Oct 26, 2020
35747210768
Leading Diversity, Equity, and Inclusion at Button

Leading Diversity, Equity, and Inclusion at Button

Learn about Button's DEI roadmap and the steps we've taken to be the change we want to see.
Anastasia Demopoulos

Anastasia Demopoulos

DEI Talent Partner @ Button
Anastasia Demopoulos
Anastasia Demopoulos

Anastasia Demopoulos

DEI Talent Partner @ Button
Anastasia Demopoulos
Oct 06, 2020
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