36008464595
How Reach™ product enhancements drove a 37% lift in conversion rate for a leading retailer

How Reach™ product enhancements drove a 37% lift in conversion rate for a leading retailer

Our team embedded the multi-armed bandit algorithm into our machine learning platform, resulting in a 37% click-to-purchase increase for a leading retailer using Button's Reach technology.
Keith Johnson

Keith Johnson

Product Manager @ Button
Keith Johnson
Keith Johnson

Keith Johnson

Product Manager @ Button
Keith Johnson
Oct 13, 2020
35747210768
Leading Diversity, Equity, and Inclusion at Button

Leading Diversity, Equity, and Inclusion at Button

Learn about Button's DEI roadmap and the steps we've taken to be the change we want to see.
Anastasia Demopoulos

Anastasia Demopoulos

DEI Talent Partner @ Button
Anastasia Demopoulos
Anastasia Demopoulos

Anastasia Demopoulos

DEI Talent Partner @ Button
Anastasia Demopoulos
Oct 06, 2020
35532107396
Drop doubles down on personalized content in partnership with Button

Drop doubles down on personalized content in partnership with Button

Through Drop’s integration with Button’s Personalization API, Drop is opening up new content to users and giving marketers new targeting capabilities.
Stephanie Tan

Stephanie Tan

Communications @ Button
Stephanie Tan
Stephanie Tan

Stephanie Tan

Communications @ Button
Stephanie Tan
Sep 30, 2020
35451671223
Why brands should prioritize app sales: A conversation with rewardStyle

Why brands should prioritize app sales: A conversation with rewardStyle

How rewardStyle pivoted fast through the pandemic, how the brands and influencers it works with prioritize app-first strategies, and more.
Laura Kreinbihl

Laura Kreinbihl

Director, Global Strategic Biz Dev @ Button
Laura Kreinbihl
Laura Kreinbihl

Laura Kreinbihl

Director, Global Strategic Biz Dev @ Button
Laura Kreinbihl
Sep 28, 2020
35282529661
The power of app tracking and installs: A conversation with Awin

The power of app tracking and installs: A conversation with Awin

Awin's predictions for Q4 2020, why Awin decided to double down on app tracking with Button, and more.
Rob Berrisford

Rob Berrisford

Managing Director, Europe @ Button
Rob Berrisford
Rob Berrisford

Rob Berrisford

Managing Director, Europe @ Button
Rob Berrisford
Sep 23, 2020
35191966670
Reach™ captured the PlayStation 5 pre-order moment for affiliate

Reach™ captured the PlayStation 5 pre-order moment for affiliate

Find out how Reach offered users the most seamless path to pre-ordering the PlayStation 5, regardless of where their treasure hunt began.
Keith Johnson

Keith Johnson

Product Manager @ Button
Keith Johnson
Keith Johnson

Keith Johnson

Product Manager @ Button
Keith Johnson
Sep 21, 2020
34362357360
Creating more clarity for your employees around growth, compensation, and promotions

Creating more clarity for your employees around growth, compensation, and promotions

How Button made improvements to better reward employees for value and impact.
Stephanie Mardell

Stephanie Mardell

Chief People Officer @ Button
Stephanie Mardell
Stephanie Mardell

Stephanie Mardell

Chief People Officer @ Button
Stephanie Mardell
Sep 01, 2020
34154329484
What a pandemic can teach us about affiliate revenue

What a pandemic can teach us about affiliate revenue

Covid-19 has shown how diversifying your digital marketing mix with e-commerce is key to sustaining durable revenue streams. Learn how affiliate unlocks this channel.
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
Dennis O'Reilly
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
Dennis O'Reilly
Aug 28, 2020
33920171074
What the future of affiliate marketing holds: Trends to watch in H2 2020

What the future of affiliate marketing holds: Trends to watch in H2 2020

Tune into this webinar on-demand to learn about the developments that will make a great impact on the affiliate channel in the coming months.
Stephanie Tan

Stephanie Tan

Communications @ Button
Stephanie Tan
Stephanie Tan

Stephanie Tan

Communications @ Button
Stephanie Tan
Aug 21, 2020
33874825116
Plum launches rewards program powered by Button’s technology

Plum launches rewards program powered by Button’s technology

Through Plum’s adoption of Button’s Personalization API, Groupon achieved a 66% tap-to-install rate.
Stephanie Tan

Stephanie Tan

Communications @ Button
Stephanie Tan
Stephanie Tan

Stephanie Tan

Communications @ Button
Stephanie Tan
Aug 20, 2020
33397006191
Virtual interviewing: Strategies for both interviewees and employers

Virtual interviewing: Strategies for both interviewees and employers

Virtual interviewing isn’t temporary, it’s the future. Here are tips for navigating the new interview landscape.
Chris Waye

Chris Waye

Talent Acquisition Manager @ Button
Chris Waye
Chris Waye

Chris Waye

Talent Acquisition Manager @ Button
Chris Waye
Aug 07, 2020
33229226348
Sam’s Club transforms its affiliate program through Reach™

Sam’s Club transforms its affiliate program through Reach™

Through Reach, Sam's Club is able to convert moments of high intent into lifetime value enhancements through app installs.
Stephanie Tan

Stephanie Tan

Communications @ Button
Stephanie Tan
Stephanie Tan

Stephanie Tan

Communications @ Button
Stephanie Tan
Aug 04, 2020
33073411842
How Shopkick used Button’s CDK to boost its revenue per user by 62%

How Shopkick used Button’s CDK to boost its revenue per user by 62%

Learn how Shopkick turned to Button's CDK, a suite of tools designed to increase conversions and optimize the shopping experience through one turnkey commerce integration.
Lauryn Goldberg

Lauryn Goldberg

Publisher Success Director @ Button
Lauryn Goldberg
Lauryn Goldberg

Lauryn Goldberg

Publisher Success Director @ Button
Lauryn Goldberg
Jul 31, 2020
32694031070
Bits of Stock partners with Button to launch its Stock Back program

Bits of Stock partners with Button to launch its Stock Back program

Users can earn Bits of Stock™ when shopping with leading brands like Best Buy, Foot Locker, Home Depot, and GameStop powered by Button’s technology.
Stephanie Tan

Stephanie Tan

Communications @ Button
Stephanie Tan
Stephanie Tan

Stephanie Tan

Communications @ Button
Stephanie Tan
Jul 23, 2020
32458243111
Fortune names Button a Best Workplace in New York for the fourth time

Fortune names Button a Best Workplace in New York for the fourth time

For the fourth straight year, Button is recognized as a Fortune Best Workplace in New York. Find out how we strive to improve our remote workplace culture.
Lauren Zimmerman

Lauren Zimmerman

People Operations Director @ Button
Lauren Zimmerman
Lauren Zimmerman

Lauren Zimmerman

People Operations Director @ Button
Lauren Zimmerman
Jul 16, 2020
32440406321
Investing in a social-first world: A conversation with Public.com

Investing in a social-first world: A conversation with Public.com

Learn about Public, trends in social investing, and the pandemic's impact across industries.
Amanda Greenwood

Amanda Greenwood

Senior Partnerships Manager @ Button
Amanda Greenwood
Amanda Greenwood

Amanda Greenwood

Senior Partnerships Manager @ Button
Amanda Greenwood
Jul 16, 2020
32320776703
Button launches Reach™

Button launches Reach™

Reach™ unlocks app installs and drives incremental growth for brand partners.
Stephanie Tan

Stephanie Tan

Communications @ Button
Stephanie Tan
Stephanie Tan

Stephanie Tan

Communications @ Button
Stephanie Tan
Jul 14, 2020
31597699244
Evolving the affiliate industry: Now’s the time

Evolving the affiliate industry: Now’s the time

Button Evolution™ is designed to fulfill the promise of evolving the affiliate industry through offering features that no other company can offer today.
Michael Jaconi

Michael Jaconi

Michael Jaconi is co-founder and CEO of Button.
Michael Jaconi
Michael Jaconi

Michael Jaconi

Michael Jaconi is co-founder and CEO of Button.
Michael Jaconi
Jul 08, 2020
31569840004
Uber Eats case study: Actionable Intelligence, Button Evolution™ suite

Uber Eats case study: Actionable Intelligence, Button Evolution™ suite

How Uber Eats leveraged Actionable Intelligence to spend profitably and at scale via affiliate marketing.
Emily Deng

Emily Deng

Director of Product Management @ Button
Emily Deng
Emily Deng

Emily Deng

Director of Product Management @ Button
Emily Deng
Jul 08, 2020
31596771448
Announcing Button Evolution™

Announcing Button Evolution™

Actionable Intelligence is a new product in the first-to-market Button Evolution™ product suite for the affiliate marketing industry.
Stephanie Tan

Stephanie Tan

Communications @ Button
Stephanie Tan
Stephanie Tan

Stephanie Tan

Communications @ Button
Stephanie Tan
Jul 08, 2020
31493608029
From offline to online: A guide to running virtual events

From offline to online: A guide to running virtual events

How to plan and run a successful virtual event.
Anastasia Demopoulos

Anastasia Demopoulos

DEI Talent Partner @ Button
Anastasia Demopoulos
Anastasia Demopoulos

Anastasia Demopoulos

DEI Talent Partner @ Button
Anastasia Demopoulos
Jun 30, 2020
All posts