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How Reach™ product enhancements drove a 37% lift in conversion rate for a leading retailer

Our team embedded the multi-armed bandit algorithm into our machine learning platform, resulting in a 37% click-to-purchase increase for a leading retailer using Button's Reach technology.
Keith Johnson

Keith Johnson

Product Manager @ Button
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Leading Diversity, Equity, and Inclusion at Button

Learn about Button's DEI roadmap and the steps we've taken to be the change we want to see.
Anastasia Demopoulos

Anastasia Demopoulos

DEI Talent Partner @ Button
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Drop doubles down on personalized content in partnership with Button

Through Drop’s integration with Button’s Personalization API, Drop is opening up new content to users and giving marketers new targeting capabilities.
Stephanie Tan

Stephanie Tan

Communications @ Button
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Why brands should prioritize app sales: A conversation with rewardStyle

How rewardStyle pivoted fast through the pandemic, how the brands and influencers it works with prioritize app-first strategies, and more.
Laura Kreinbihl

Laura Kreinbihl

Director, Global Strategic Biz Dev @ Button
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The power of app tracking and installs: A conversation with Awin

Awin's predictions for Q4 2020, why Awin decided to double down on app tracking with Button, and more.
Rob Berrisford

Rob Berrisford

Managing Director, Europe @ Button
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Reach™ captured the PlayStation 5 pre-order moment for affiliate

Find out how Reach offered users the most seamless path to pre-ordering the PlayStation 5, regardless of where their treasure hunt began.
Keith Johnson

Keith Johnson

Product Manager @ Button
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Creating more clarity for your employees around growth, compensation, and promotions

How Button made improvements to better reward employees for value and impact.
Stephanie Mardell

Stephanie Mardell

Chief People Officer @ Button
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What a pandemic can teach us about affiliate revenue

Covid-19 has shown how diversifying your digital marketing mix with e-commerce is key to sustaining durable revenue streams. Learn how affiliate unlocks this channel.
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
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What the future of affiliate marketing holds: Trends to watch in H2 2020

Tune into this webinar on-demand to learn about the developments that will make a great impact on the affiliate channel in the coming months.
Stephanie Tan

Stephanie Tan

Communications @ Button
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Plum launches rewards program powered by Button’s technology

Through Plum’s adoption of Button’s Personalization API, Groupon achieved a 66% tap-to-install rate.
Stephanie Tan

Stephanie Tan

Communications @ Button
33397006191

Virtual interviewing: Strategies for both interviewees and employers

Virtual interviewing isn’t temporary, it’s the future. Here are tips for navigating the new interview landscape.
Chris Waye

Chris Waye

Talent Acquisition Manager @ Button
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Sam’s Club transforms its affiliate program through Reach™

Through Reach, Sam's Club is able to convert moments of high intent into lifetime value enhancements through app installs.
Stephanie Tan

Stephanie Tan

Communications @ Button
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How Shopkick used Button’s CDK to boost its revenue per user by 62%

Learn how Shopkick turned to Button's CDK, a suite of tools designed to increase conversions and optimize the shopping experience through one turnkey commerce integration.
Lauryn Goldberg

Lauryn Goldberg

Publisher Success Director @ Button
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Bits of Stock partners with Button to launch its Stock Back program

Users can earn Bits of Stock™ when shopping with leading brands like Best Buy, Foot Locker, Home Depot, and GameStop powered by Button’s technology.
Stephanie Tan

Stephanie Tan

Communications @ Button
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Fortune names Button a Best Workplace in New York for the fourth time

For the fourth straight year, Button is recognized as a Fortune Best Workplace in New York. Find out how we strive to improve our remote workplace culture.
Lauren Zimmerman

Lauren Zimmerman

People Operations Director @ Button
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Investing in a social-first world: A conversation with Public.com

Learn about Public, trends in social investing, and the pandemic's impact across industries.
Amanda Greenwood

Amanda Greenwood

Senior Partnerships Manager @ Button
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Button launches Reach™

Reach™ unlocks app installs and drives incremental growth for brand partners.
Stephanie Tan

Stephanie Tan

Communications @ Button
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Evolving the affiliate industry: Now’s the time

Button Evolution™ is designed to fulfill the promise of evolving the affiliate industry through offering features that no other company can offer today.
Michael Jaconi

Michael Jaconi

Michael Jaconi is co-founder and CEO of Button.
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Uber Eats case study: Actionable Intelligence, Button Evolution™ suite

How Uber Eats leveraged Actionable Intelligence to spend profitably and at scale via affiliate marketing.
Emily Deng

Emily Deng

Director of Product Management @ Button
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Announcing Button Evolution™

Actionable Intelligence is a new product in the first-to-market Button Evolution™ product suite for the affiliate marketing industry.
Stephanie Tan

Stephanie Tan

Communications @ Button
31493608029

From offline to online: A guide to running virtual events

How to plan and run a successful virtual event.
Anastasia Demopoulos

Anastasia Demopoulos

DEI Talent Partner @ Button