Button’s Tap pushes into the Card Linked Offers space, a move to supercharge mobile commerce for top fintech brands.
Button Launches PostTap SMS powered by Twilio (wire)
Today, Button, the mobile commerce platform trusted by the smartest enterprise marketers, announced a new product powered by Twilio, a leading customer engagement platform, that offers SMS Marketing Capabilities leveraging Button's mobile commerce DNA, Personalization Capabilities, and Deep Linking to help accelerate Enterprise Brands' Adoption of SMS as a Marketing Channel.
Button’s Personalized Card Linked Offers Product hits $250M run rate within 6 weeks of launch
Button's mobile commerce technology has forged deep long standing relationships with the world’s largest fintech companies and some of the world’s largest retailers, with Personalized Card Linked Offers, the world’s largest fintechs now have a new method to increase engagement and revenue on their mobile apps.
Data Democratization at Button
At Button, data, engineering, revenue and finance are constantly working together to deliver the best service to our customers, and to each other. As a modern technology company, we take pride in our sophisticated data stack - AWS for data capture and ingestion, BigQuery for data warehouse, Airflow for workflow management, dbt for data transformation, Looker for business intelligence reporting, Fivetran for data integration, and AI Notebook for data science development (see this blog post on how we rebuilt our data stack). However, these are just the foundation of the data powerhouse that we’re building.
If it doesn’t work in greyscale, it won’t work in color: How Button Design created icons for a new product suite