81119200146

The Current State and Future of Card Linked Offers

Button Founder & CEO Michael Jaconi shares how the card linked offer (CLO) industry is changing and presents an exciting opportunity to bridge a gap.
Michael Jaconi

Michael Jaconi

Michael Jaconi is co-founder and CEO of Button.
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Maximize your Back to School campaign efficiency with these strategies

Leverage incrementality and maximize ROAS during this year's Back to School and holiday campaigns by locking in flat fee, multichannel marketing programs.
Zaneb Khan

Zaneb Khan

Senior Manager, Marketing Strategy & Operations
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How Amazon Prime Day shopping data can prepare you for what's next

Button's Amazon Prime Day data examines buying habit shifts to inform retail campaign strategies for Back to School and Holiday shopping this season.
Caitlin Proce

Caitlin Proce

Sales Director, Marketing Media — Tap
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Why Amazon Prime Day should be rebranded as Customer Retention Day

With Back to School and Holiday shopping on the horizon, we look to Amazon Prime Day for learnings to inform customer retention strategies.
Jenni Morrison

Jenni Morrison

Director, Card Linked Offers
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Hotels.com supercharged their marketing program with Button PostTap

Hotels.com supercharged their marketing programme with Button
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PostTap Product Updates - May

In the last month, we’ve been working hard on shipping smarter targeting capabilities that increase ROI, allowing you to send more targeted and more effective messages to only the users that you want to engage with. That and more in this month's product updates!
Keith Johnson

Keith Johnson

Product Manager @ Button
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Deliveroo grew App Acquisition by 43% with Button's PostTap

App acquisition grew 43% MoM following the launch of Button PostTap . Deliveroo saw a tremendous increase in overall conversions by 45%.
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Button’s Mobile Browser Continues to Outperform Native Experiences

With more than 320M MAUs Tap is the solution used by more fintechs than any other commerce solution for card linking or affiliate offer aggregation. Integrating through Button enables you to integrate offers from all affiliate networks, all card link networks, and accesButton’s exclusive merchant relationships. In addition to that, with Tap’s mobile experience and link optimization and powerful features like our Browser, no platform offers companies a simpler or more robust solution to build a commerce strategy.
Rob Berrisford

Rob Berrisford

GM & VP Fintech and Loyalty
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When is the Best Time of Day to Reach Your Audience via SMS?

With the help of Button’s seamless experiment tools, brands can agilely test and learn, driving the best outcomes for their SMS programs.
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The Importance of Nailing Your QSR Mobile App Strategy

The Importance of Nailing Your QSR Mobile App Strategy
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Performance Branding Deepdive: Q&A with WITHIN’s Mary Grace Tifft & Chris Jurado

Performance Branding Deepdive: Q&A with WITHIN’s Mary Grace Tifft & Chris Jurado
Amanda Greenwood

Amanda Greenwood

Senior Partnerships Manager @ Button
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Fintech drives 73% increase in engagement with offers from Tap by Button

When surveyed 73% of users said their primary reason for opening the app on that occasion was to see offers and deals.
Rob Berrisford

Rob Berrisford

GM & VP Fintech and Loyalty
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Rawlings Hits a Homerun with PostTap SMS

Rawlings and Button teamed up to increase sales and retain customers, generating a 123x ROI and an average of $38 per new subscriber
Caitlin Proce

Caitlin Proce

Sales Director, Marketing Media — Tap
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Fintech Deep Dive: Q&A with Fiat Growth’s Drew Glover

To learn more about how Fiat Growth or Button can help your business navigate the Fintech landscape, you can contact Fiat Growth here, Fiat Ventures here, and Button here.
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
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Button Announces Strategic Advisory Board with Industry Leaders from Mobile Ads, CPG, and Retail to Support Explosive Growth of Button’s New PostTap Product Suite

Button, the mobile commerce platform trusted by the smartest enterprise marketers, announced a new strategic advisory board to support the company’s growth of its PostTap product suite in new categories and across new customer types.
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Handling Errors with Composure

A simple way to monitor and understand the state of your system.
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Button’s Tap launches Card Linked Offer aggregation solution

Tap, Button’s mobile commerce product for fintechs, has launched its Card Linking Offer aggregation product which enables publishers to benefit from a wider range of brand offers via a single integration.
Rob Berrisford

Rob Berrisford

GM & VP Fintech and Loyalty
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Tap, Button’s fintech unit, combining Online and Card Linked Offers sees its fastest MAU growth in history

Tap has established itself as the platform of choice for enterprise fintechs and the banking community and has surpassed 320 Million MAUs
Rob Berrisford

Rob Berrisford

GM & VP Fintech and Loyalty
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With Button’s PostTap SMS product, Redbubble’s affiliate program gained an incremental $5 per subscriber, driving additional revenue and growth in customer acquisition.

Button’s PostTap SMS product, Redbubble’s gained an incremental $5 per subscriber, driving additional revenue and growth in customer acquisition.
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Button Cyber Weekend 2021 Commerce Insights

Button Cyber Weekend Holiday Insights 2021
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Button’s PostTap SMS drove a 4.6x increase in App Downloads for Overstock’s Customer Day

PostTap App technology efficiently routes users into the app. Customers become engaged with Overstock, generating higher revenue over a longer time.
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