43796527770

Taking the Plunge: A Field Guide to Going Multi-Region.

A field guide for taking your infrastructure multi-region, based on the lessons Button learned in its own effort.
41505133066

Button and CJ Affiliate Partner to Transform Affiliate into an App Acquisition Channel

Global companies now drive app acquisition, capitalize on app conversion rates, and provide a better user experience which yields greater profitability through CJ and Button partnerships.
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
41458255732

Towards a more powerful data future: How we rebuilt our data stack

How our Data Team rebuilt our data platform.
Darwin Yip

Darwin Yip

Darwin is a Data Engineer at Button.
41427366379

Button & Segment Partner to Simplify Mobile Affiliate Integrations

Button & Segment Partner to Simplify Mobile Affiliate Integrations
Amanda Greenwood

Amanda Greenwood

Senior Partnerships Manager @ Button
41003883870

Button and Kochava Integrate to Offer Brands Holistic View of Marketing

Mutual customers of Button and Kochava can now unlock the full potential of performance marketing
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
40639661724

Button and Branch join hands to help brands unlock mobile growth in the affiliate channel

This best-in-class partnership brings mobile affiliate traffic into the marketing fold, enabling brands to holistically understand their spend across all marketing channels.
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
39859382575

Deliveroo partners with Button to drive incremental sales

Button is dynamically targeting holdout groups across publishers to measure the incrementality of new and existing Deliveroo orders at scale.
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
38921262605

Sam's Club experienced a 165% increase in total mobile affiliate revenue with Button's Reach™

Find out how Sam's Club transformed affiliate marketing into a major channel for installs and app sales.
Amanda Greenwood

Amanda Greenwood

Senior Partnerships Manager @ Button
39030158389

Button's 2020 Year in Review

$4B+ in mobile commerce driven, 1.3B+ audiences processed, and 240M+ commerce journeys optimized. Check out Button's year to date.
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
38848138700

If it doesn’t work in greyscale, it won’t work in color: How Button Design created icons for a new product suite

Learn how we created icons for the Button Evolution product suite, as well as handy tips for designing your own icons.
English Prevo

English Prevo

Brand & Communications Design @ Button
38676015563

In a world of contactless payments, here are the top trends in omnichannel rewards.

The opportunity that a commerce strategy holds to offer rewards across channels such as online, in-store, and mobile.
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
38566365172

Button recognized in the Crain’s 2020 Best Places to Work in NYC list for the sixth straight year

Supporting our employees and maintaining our company culture in a remote world.
Lauren Zimmerman

Lauren Zimmerman

People Operations Director @ Button
37783968293

How Button works with Mobile Measurement Partners

How Button and MMPs complement each other particularly well in an ecosystem where a dedicated focus on commerce yields big results.
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
36768973469

Personalizing the consumer buying experience in affiliate with audience targeting

With Audiences, affiliate marketers can tailor discounts, align messaging, and organize campaigns around their desired outcomes.
Guillaume Orain

Guillaume Orain

Director of Product Management @ Button
37458363594

Affiliation vs. Attribution: The case of who earns what and when

All affiliate systems attribute, but not all attribution systems affiliate. Wait, what? Find out the fundamental difference between the two systems.
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
37154952384

In the Buy Now, Pay Later wars, PayPal is primed for dominance

Based on Button transactional data, find out how Afterpay, Affirm, Klarna, QuadPay and PayPal are competing head-to-head.
Stephen Milbank

Stephen Milbank

Co-Founder and Head of Global Strategic Partnerships @ Button
37118798393

Dosh and Button expand partnership to offer rewards for online, in-store, and mobile purchases

Find out how Betterment and financial services companies benefit from two rewards powerhouses in one SDK.
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
37154254190

Driving publisher revenue through personalization

How publishers can offer exclusive content, scale personalization, and increase revenue with Button.
Ibrahim Cotran

Ibrahim Cotran

Product @ Button
36008464595

How Reach™ product enhancements drove a 37% lift in conversion rate for a leading retailer

Our team embedded the multi-armed bandit algorithm into our machine learning platform, resulting in a 37% click-to-purchase increase for a leading retailer using Button's Reach technology.
Keith Johnson

Keith Johnson

Product Manager @ Button
35747210768

Leading Diversity, Equity, and Inclusion at Button

Learn about Button's DEI roadmap and the steps we've taken to be the change we want to see.
Anastasia Demopoulos

Anastasia Demopoulos

DEI Talent Partner @ Button
35532107396

Drop doubles down on personalized content in partnership with Button

Through Drop’s integration with Button’s Personalization API, Drop is opening up new content to users and giving marketers new targeting capabilities.
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button