Button Blog

At Button, data, engineering, revenue and finance are constantly working together to deliver the best service to our customers, and to each other. As a modern technology company, we take pride in our sophisticated data stack - AWS for data capture and ingestion, BigQuery for data warehouse, Airflow for workflow management, dbt for data transformation, Looker for business intelligence reporting, Fivetran for data integration, and AI Notebook for data science development (see this blog post on how we rebuilt our data stack). However, these are just the foundation of the data powerhouse that we’re building.

News and insights from the Button team

How Reach™ product enhancements drove a 37% lift in conversion rate for a leading retailer

Using Button’s ML decisioning to drive 30%+ increases in conversion from paid marketing

Button & Partnerize Join Forces to Enable Optimization Across Paid Marketing Spend

Button’s Personalized Card Linked Offers Product hits $250M run rate within 6 weeks of launch

Data Democratization at Button

Taking the Plunge: A Field Guide to Going Multi-Region.

Button and CJ Affiliate Partner to Transform Affiliate into an App Acquisition Channel

Towards a more powerful data future: How we rebuilt our data stack

Button & Segment Partner to Simplify Mobile Affiliate Integrations

Button and Kochava Integrate to Offer Brands Holistic View of Marketing

Button and Branch join hands to help brands unlock mobile growth in the affiliate channel

Deliveroo partners with Button to drive incremental sales

Sam's Club experienced a 165% increase in total mobile affiliate revenue with Button's Reach™

Button's 2020 Year in Review

If it doesn’t work in greyscale, it won’t work in color: How Button Design created icons for a new product suite

In a world of contactless payments, here are the top trends in omnichannel rewards.

Button recognized in the Crain’s 2020 Best Places to Work in NYC list for the sixth straight year

How Button works with Mobile Measurement Partners

Personalizing the consumer buying experience in affiliate with audience targeting

Affiliation vs. Attribution: The case of who earns what and when

In the Buy Now, Pay Later wars, PayPal is primed for dominance

Dosh and Button expand partnership to offer rewards for online, in-store, and mobile purchases