41003883870
Button and Kochava Integrate to Offer Brands Holistic View of Marketing

Button and Kochava Integrate to Offer Brands Holistic View of Marketing

Mutual customers of Button and Kochava can now unlock the full potential of performance marketing
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
Dennis O'Reilly
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
Dennis O'Reilly
Jan 26, 2021
40639661724
Button and Branch join hands to help brands unlock mobile growth in the affiliate channel

Button and Branch join hands to help brands unlock mobile growth in the affiliate channel

This best-in-class partnership brings mobile affiliate traffic into the marketing fold, enabling brands to holistically understand their spend across all marketing channels.
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Jan 14, 2021
39859382575
Deliveroo partners with Button to drive incremental sales

Deliveroo partners with Button to drive incremental sales

Button is dynamically targeting holdout groups across publishers to measure the incrementality of new and existing Deliveroo orders at scale.
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Jan 06, 2021
38921262605
Sam's Club experienced a 165% increase in total mobile affiliate revenue with Button's Reach™

Sam's Club experienced a 165% increase in total mobile affiliate revenue with Button's Reach™

Find out how Sam's Club transformed affiliate marketing into a major channel for installs and app sales.
Amanda Greenwood

Amanda Greenwood

Senior Partnerships Manager @ Button
Amanda Greenwood
Amanda Greenwood

Amanda Greenwood

Senior Partnerships Manager @ Button
Amanda Greenwood
Jan 05, 2021
39030158389
Button's 2020 Year in Review

Button's 2020 Year in Review

$4B+ in mobile commerce driven, 1.3B+ audiences processed, and 240M+ commerce journeys optimized. Check out Button's year to date.
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Dec 21, 2020
38848138700
If it doesn’t work in greyscale, it won’t work in color: How Button Design created icons for a new product suite

If it doesn’t work in greyscale, it won’t work in color: How Button Design created icons for a new product suite

Learn how we created icons for the Button Evolution product suite, as well as handy tips for designing your own icons.
English Prevo

English Prevo

Brand & Communications Design @ Button
English Prevo
English Prevo

English Prevo

Brand & Communications Design @ Button
English Prevo
Dec 16, 2020
38676015563
In a world of contactless payments, here are the top trends in omnichannel rewards.

In a world of contactless payments, here are the top trends in omnichannel rewards.

The opportunity that a commerce strategy holds to offer rewards across channels such as online, in-store, and mobile.
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Dec 14, 2020
38566365172
Button recognized in the Crain’s 2020 Best Places to Work in NYC list for the sixth straight year

Button recognized in the Crain’s 2020 Best Places to Work in NYC list for the sixth straight year

Supporting our employees and maintaining our company culture in a remote world.
Lauren Zimmerman

Lauren Zimmerman

People Operations Director @ Button
Lauren Zimmerman
Lauren Zimmerman

Lauren Zimmerman

People Operations Director @ Button
Lauren Zimmerman
Dec 09, 2020
37783968293
How Button works with Mobile Measurement Partners

How Button works with Mobile Measurement Partners

How Button and MMPs complement each other particularly well in an ecosystem where a dedicated focus on commerce yields big results.
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
Dennis O'Reilly
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
Dennis O'Reilly
Nov 19, 2020
36768973469
Personalizing the consumer buying experience in affiliate with audience targeting

Personalizing the consumer buying experience in affiliate with audience targeting

With Audiences, affiliate marketers can tailor discounts, align messaging, and organize campaigns around their desired outcomes.
Guillaume Orain

Guillaume Orain

Director of Product Management @ Button
Guillaume Orain
Guillaume Orain

Guillaume Orain

Director of Product Management @ Button
Guillaume Orain
Nov 13, 2020
37458363594
Affiliation vs. Attribution: The case of who earns what and when

Affiliation vs. Attribution: The case of who earns what and when

All affiliate systems attribute, but not all attribution systems affiliate. Wait, what? Find out the fundamental difference between the two systems.
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
Dennis O'Reilly
Dennis O'Reilly

Dennis O'Reilly

Head of Partnerships @ Button
Dennis O'Reilly
Nov 12, 2020
37154952384
In the Buy Now, Pay Later wars, PayPal is primed for dominance

In the Buy Now, Pay Later wars, PayPal is primed for dominance

Based on Button transactional data, find out how Afterpay, Affirm, Klarna, QuadPay and PayPal are competing head-to-head.
Stephen Milbank

Stephen Milbank

Co-Founder and Head of Global Strategic Partnerships @ Button
Stephen Milbank
Stephen Milbank

Stephen Milbank

Co-Founder and Head of Global Strategic Partnerships @ Button
Stephen Milbank
Nov 09, 2020
37118798393
Dosh and Button expand partnership to offer rewards for online, in-store, and mobile purchases

Dosh and Button expand partnership to offer rewards for online, in-store, and mobile purchases

Find out how Betterment and financial services companies benefit from two rewards powerhouses in one SDK.
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Nov 06, 2020
37154254190
Driving publisher revenue through personalization

Driving publisher revenue through personalization

How publishers can offer exclusive content, scale personalization, and increase revenue with Button.
Ibrahim Cotran

Ibrahim Cotran

Product @ Button
Ibrahim Cotran
Ibrahim Cotran

Ibrahim Cotran

Product @ Button
Ibrahim Cotran
Nov 05, 2020
36008464595
How Reach™ product enhancements drove a 37% lift in conversion rate for a leading retailer

How Reach™ product enhancements drove a 37% lift in conversion rate for a leading retailer

Our team embedded the multi-armed bandit algorithm into our machine learning platform, resulting in a 37% click-to-purchase increase for a leading retailer using Button's Reach technology.
Keith Johnson

Keith Johnson

Product Manager @ Button
Keith Johnson
Keith Johnson

Keith Johnson

Product Manager @ Button
Keith Johnson
Oct 26, 2020
35747210768
Leading Diversity, Equity, and Inclusion at Button

Leading Diversity, Equity, and Inclusion at Button

Learn about Button's DEI roadmap and the steps we've taken to be the change we want to see.
Anastasia Demopoulos

Anastasia Demopoulos

DEI Talent Partner @ Button
Anastasia Demopoulos
Anastasia Demopoulos

Anastasia Demopoulos

DEI Talent Partner @ Button
Anastasia Demopoulos
Oct 06, 2020
35532107396
Drop doubles down on personalized content in partnership with Button

Drop doubles down on personalized content in partnership with Button

Through Drop’s integration with Button’s Personalization API, Drop is opening up new content to users and giving marketers new targeting capabilities.
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Stephanie Tan

Stephanie Tan

Brand and Communications @ Button
Stephanie Tan
Sep 30, 2020
35451671223
Why brands should prioritize app sales: A conversation with rewardStyle

Why brands should prioritize app sales: A conversation with rewardStyle

How rewardStyle pivoted fast through the pandemic, how the brands and influencers it works with prioritize app-first strategies, and more.
Laura Kreinbihl

Laura Kreinbihl

Director, Global Strategic Biz Dev @ Button
Laura Kreinbihl
Laura Kreinbihl

Laura Kreinbihl

Director, Global Strategic Biz Dev @ Button
Laura Kreinbihl
Sep 28, 2020
35282529661
The power of app tracking and installs: A conversation with Awin

The power of app tracking and installs: A conversation with Awin

Awin's predictions for Q4 2020, why Awin decided to double down on app tracking with Button, and more.
Rob Berrisford

Rob Berrisford

Managing Director, Europe @ Button
Rob Berrisford
Rob Berrisford

Rob Berrisford

Managing Director, Europe @ Button
Rob Berrisford
Sep 23, 2020
35191966670
Reach™ captured the PlayStation 5 pre-order moment for affiliate

Reach™ captured the PlayStation 5 pre-order moment for affiliate

Find out how Reach offered users the most seamless path to pre-ordering the PlayStation 5, regardless of where their treasure hunt began.
Keith Johnson

Keith Johnson

Product Manager @ Button
Keith Johnson
Keith Johnson

Keith Johnson

Product Manager @ Button
Keith Johnson
Sep 21, 2020
34362357360
Creating more clarity for your employees around growth, compensation, and promotions

Creating more clarity for your employees around growth, compensation, and promotions

How Button made improvements to better reward employees for value and impact.
Stephanie Mardell

Stephanie Mardell

Chief People Officer @ Button
Stephanie Mardell
Stephanie Mardell

Stephanie Mardell

Chief People Officer @ Button
Stephanie Mardell
Sep 01, 2020
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