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These three forces will help shape the future of mobile commerce

Here are three of the few changes in mobile commerce that Button co-founder and CEO Michael Jaconi recommends following most closely.
Ricardo Bilton

Ricardo Bilton

Leading content marketing at Button.
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Button announces Audiences, the next evolution in performance marketing

Marketers no longer doubt the power of personalization. The challenge now is figuring out exactly how to deliver exceptional personalized experiences.
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Introducing the Button 2019 Mobile Commerce Report: Holiday Analysis

To provide insights on how to attract and engage these users year-round, we analyzed millions of transactions from the Button Marketplace to discover when, where, and what the mobile consumer is buying.
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TAP 2018 Recap: For Mobile, It’s All About Personalization & User Experience

A roundup of key takeaways from the event.
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America Runs on Dunkin’s Mobile App — Here’s Why

Insights from Justin Unger, Director of Strategic Partnerships at Dunkin.
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What SeatGeek Has Learned From Taking a Mobile-First Approach to Marketing

Insights from Shoji Ueki, Senior Director of Growth Marketing at SeatGeek.
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Crafting A Successful Mobile Marketing Strategy: Why Tracked Sales Matter

On average, it costs $71 to acquire an iOS app user who makes a purchase — it’s safe to say, acquiring users in general is no easy feat.
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How Button’s Purchase Path Enabled Simple App Attribution for Quidco

With one simple integration, Quidco was able to unlock millions in new mobile commerce revenue.
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Announcing TAP 2018

For the fourth year in a row, Button is proud to present New York City’s premier mobile conference — TAP.
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TAP 2017 Connected Commerce: Today’s Path-to-Purchase on Mobile

Button’s Co-Founder and CEO, Michael Jaconi discusses the state of connected commerce.
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Why Facebook Sees Mobile as a “Must-Have” Investment by Brands

When it comes to mobile, 1.15 billion people globally log into Facebook from their mobile devices daily — and that growth isn’t stopping.
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Casper, Facebook, BuzzFeed, Shopify, and More Join the TAP Speaker Lineup

Announcing the latest additions to the TAP lineup.
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Returning For Its Third Year In A Row: Announcing TAP 2017

Come join the discussion about how to win in mobile by making things simpler and more powerful at TAP 2017.
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How Jet and Groupon Build Partnerships in Mobile That Drive Real Growth

Over 1,300 leaders from top mobile brands convened in Las Vegas for Grow.co’s Mobile Apps Unlocked.
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Button Takes the Win for “Best Affiliate Marketing Innovation!”

Our technology “caught the attention of the affiliate industry with our innovative new mobile-centered technology,” facilitating commerce and unique new revenue streams for publishers.
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Where In The World Is Button, April Edition

Button is hitting the road again for a few events in April — and we want to see you there.
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Where in the World is Button, February Edition

Button is hitting the road again for a few events during the month of February — and we want to see you there!
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Mobile Web: Your Own App Acquisition Channel

Most companies care about channeling initial consumer awareness into loyal, purchasing customers; how can your mobile mix reflect that?
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Where Performance Marketing is Headed [eMarketer Report]

How are retailers building out an effective marketing strategy that results in efficiency, highly-measureable data, and scalable opportunities?
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Getting Started With Contextual Commerce is Easy

Here at Button, we try to make integrating in our Marketplace as simple as possible.
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Understanding Mobile User Acquisition Channels and Metrics [Exclusive Benchmarking Report]

We compiled benchmark data to help understand how various acquisition channels perform on average and what metrics you should use to assess your success.