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21332167677
How BuzzFeed Scaled Mobile Revenue Through a Content and Commerce Strategy [Case Study]
How BuzzFeed Scaled Mobile Revenue Through a Content and Commerce Strategy [Case Study]
How Button helped BuzzFeed combine content and commerce.
Rachel MacDonald
Rachel MacDonald
Rachel MacDonald
Mar 12, 2019
21332167681
How Groupon & Quidco Unlocked New Revenue on Mobile [Case Study]
How Groupon & Quidco Unlocked New Revenue on Mobile [Case Study]
As longtime desktop partners, Quidco & Groupon recognized the need to expand their partnership to mobile and implemented a universal linking strategy.
Rachel MacDonald
Rachel MacDonald
Rachel MacDonald
Oct 25, 2018
21322273435
Personalization to Gamification: How Tophatter is Changing the E-Commerce Game
Personalization to Gamification: How Tophatter is Changing the E-Commerce Game
Insights from Tophatter’s Head of Strategy, Sree Menon.
Rachel MacDonald
Rachel MacDonald
Rachel MacDonald
Aug 28, 2018
21332167727
The Power of Partnerships: Driving App Engagement
The Power of Partnerships: Driving App Engagement
In 2017, global mobile commerce sales reached an all-time-high of $1.3 trillion and 51% of smartphone purchasers prefer to transact on mobile apps.
Rachel MacDonald
Rachel MacDonald
Rachel MacDonald
Apr 10, 2018
21332167693
Comscore’s State of the U.S. Online Retail Economy Q1 2018
Comscore’s State of the U.S. Online Retail Economy Q1 2018
2017 was yet another successful year for the rise of digital commerce, unsurprisingly with high growth in the mobile sector.
Rachel MacDonald
Rachel MacDonald
Rachel MacDonald
Mar 29, 2018
21322273465
The future of shopping and mobile marketing strategies
The future of shopping and mobile marketing strategies
In 2010, mobile commerce spend in the United States hit $1.4 Billion, kickstarting the industry on a fast track to growth.
Rachel MacDonald
Rachel MacDonald
Rachel MacDonald
Feb 21, 2018
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