Rachel MacDonald

Rachel MacDonald
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An Introduction to Mobile Commerce for Publishers [New Guide]

Our new guide explains how publishers are turning to personalization to delight users and unlock new revenue on mobile.
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How BuzzFeed Scaled Mobile Revenue Through a Content and Commerce Strategy [Case Study]

How Button helped BuzzFeed combine content and commerce.
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Introducing the Button 2019 Mobile Commerce Report: Holiday Analysis

To provide insights on how to attract and engage these users year-round, we analyzed millions of transactions from the Button Marketplace to discover when, where, and what the mobile consumer is buying.
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Migrating to mobile: A first look at the 2018 holiday shopping season

Another year, another Cyber Week that generated record sales for retailers.
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Samsung Pay at TAP 2018

Insights from Samsung Pay VP and GM Sang Ahn.
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United Airlines at TAP 2018

Insights from United Airlines VP of Loyalty, Luc Bondar.
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For the Second Year in a Row Fortune Names Button a Top Workplace in the US

Among other workplace culture features, the survey measures levels of respect, fairness, and credibility experienced by employees.
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How Groupon & Quidco Unlocked New Revenue on Mobile [Case Study]

As longtime desktop partners, Quidco & Groupon recognized the need to expand their partnership to mobile and implemented a universal linking strategy.
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TAP 2018 Recap: For Mobile, It’s All About Personalization & User Experience

A roundup of key takeaways from the event.
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What Mobile Marketers Need to Know About Apple’s Intelligent Tracking Prevention (ITP) 2.0

What Mobile Marketers Need to Know About Apple’s Intelligent Tracking Prevention (ITP) 2.0
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How ShopBack Scaled Mobile Commerce in Singapore & Beyond

Insights from ShopBack co-founder Joel Leong.
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Why Booking Holdings Implemented a Mobile-First, Personalized Strategy

Insights from Booking Holdings VP of Global Strategy Susanne Greenfield.
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Total Mobile Takeover: A 2018 Holiday Forecast

What to expect this holiday season.
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Why Ebates Prioritizes a Compelling, Seamless Mobile Experience

Insights from CEO of Ebates, Amit Patel.
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Button Makes the Shortlist for the International Performance Marketing Awards

The awards recognize the very best in global performance marketing and celebrate innovation, creativity, and success within the industry.
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America Runs on Dunkin’s Mobile App — Here’s Why

Insights from Justin Unger, Director of Strategic Partnerships at Dunkin.
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How Boxed is Building a New and User-Centric Commerce Experience

Insights from Boxed Chief Marketing Officer, Jackson Jeyanayagam.
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Personalization to Gamification: How Tophatter is Changing the E-Commerce Game

Insights from Tophatter’s Head of Strategy, Sree Menon.
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Here’s why experts say China has an edge over the US when it comes to making money from smartphone users

Our CEO, Michael Jaconi, sat down with Business Insider to explain why you need to be paying attention to the Chinese mobile market.
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What SeatGeek Has Learned From Taking a Mobile-First Approach to Marketing

Insights from Shoji Ueki, Senior Director of Growth Marketing at SeatGeek.
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Introducing Button for Rewards

How do you build brand loyalty when introducing a product they’ve never tried before or when they’re ready to shake things up?